Thousands of videos on TikTok to raise awareness of protecting women

The campaign titled “Love beautiful – Safety for Women” raised awareness about protecting women and girls from sexual violence

After three weeks of launching, the #Antoanchophunu campaign has attracted over 52 million views and thousands of comments and shares. TikTok’s users are encouraged to create short-form mobile videos on how to protect women and girls in schools, workplaces, and public areas.

The campaign "Love beautiful – Safety for Women"aims to provide basic knowledge about sexual violence, such as how to identify and deal with sexual violence as well as support services for users through TikTok services.

“Young people take part in campaigns for gender equality and prevention of gender-based violence in a creative and viral way. The changing perception of young people is praiseworthy. I believe that gender violence in Vietnam will be better addressed by the young generation,” said Nguyen Van Anh, director of CSAGA.

On the same note, Naomi Kitahara, representative of the United Nations Population Fund (UNFPA) in Vietnam cited some reports showing that sexual violence is becoming widespread in workplaces, public areas, and digital space. The efforts of young people to raise the awareness of protecting women and girls against sexual violence is positive and necessary. Hopefully, the campaign will lay a foundation for more young people to be creative, spreading the message, and take practical action for a world free of violence against women and girls.

The results of the campaign reflect the interest of the young community. It also demonstrates the effectiveness of delivering positive messages on the short-video mobile video platform.

Based on the jury votes, 50 videos with the highest interaction reached the final round. In particular, TikTok user Pham Hong Son scooped up the first prize at the campaign. In addition, the jury also awarded second prizes, two third prizes and five consolation prizes. The most popular video voted by the community has attracted 276,802 likes and shares.

The campaign is under the auspice of UNFPA, the Netherlands Embassy in Vietnam, Korea International Cooperation Agency (KOICA), and Pizkie cosmetics brand.