The festival features around 150 to 200 booths with typical One Commune, One Product (OCOP) items, agricultural products, regional specialities, and traditional craft villages in Hanoi and other localities.
Several typical and outstanding products of Hanoi will be showcased at the festival, along with booths for export products and a food court.
Visitors can join various activities, from culinary delights to a tea ceremony and traditional crafts.
By promoting OCOP items and agricultural products, the festival aims to stimulate domestic consumption, increase the total retail sales of goods and services, stabilise the market at the year-end, thereby raising the awareness and trust of consumers for Vietnamese quality brands.
The event also connects businesses with distributors, shopping malls, supermarkets, wholesale markets, e-commerce platforms, who are looking for products to put into the distribution system. Businesses are expected to explore potential partnership and sign new contracts.
The festival can also be seen in Bac Tu Liem district from December 26 to 29.
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