- Your Consultant
- Green Growth
|CEO Bennett Neo explained that the "Tet – One Home" programme reaffirms Sabeco’s commitment to corporate social responsibility programmes which are relevant, practical, and impactful|
The Communist Youth Union and Bia Saigon, the leading brand of SABECO, have officially announced their next cooperation to implement a community initiative “Tet – One Home”. This is a part of Bia Saigon’s TET Stronger Together Campaign where this initiative aims to support struggling workers who were the most heavily affected by the closure and suspension of industrial zones, factories, and companies during the pandemic this year.
In addition to the workers, the initiative is also set to honour medical and volunteer forces, including youth union members and university students, who have sacrificed their private lives to support national efforts and initiatives to prevent the spread of COVID-19.
The programme that will last from January 24 to 28, 2022, will provide 270 plane tickets, 1,530 coach tickets, and 200 train tickets to 2,000 workers and university students in Hanoi, Bac Ninh, Bac Giang, Ho Chi Minh City, Binh Duong, and Dong Nai to return to their hometowns for the Lunar New Year.
In addition to this, the programme will also distribute new year gifts to 800 struggling students, labourers, as well as youth union members and frontline volunteers in Hoa Binh, Hanoi, Quang Ninh and Ho Chi Minh City, who wish to remain in their respective locality to celebrate Lunar New Year.
|Miss Vietnam changed her Facebook background to support the "Tet – One Home" programme|
Bennett Neo, general director of SABECO, commented that, “2021 has been a difficult and challenging year for Vietnam, for businesses, and for people of all walks of life. However, these moments of hardship have reignited the willpower and spirit of unity of the Vietnamese people.”
“We hope the beneficiaries will be able to return home to reunite with their families during Lunar New Year, the most auspicious moment for all of us to come together, to embrace the spirit of unity, and be stronger together.”
He told VIR, “The programme reaffirms SABECO’s commitment to creating corporate social responsibility programmes which are relevant, practical, and impactful. In this instance, the project reflects two of the four pillars of Sabeco’s 4C commitment of consumption, conservation, country, and culture."
At the press conference about the event, Nguyen Ngoc Luong, secretary of the executive committee of the Central Youth Union and chairman of the Vietnam Youth Union, shared, "The Communist Youth Union, together with SABECO and Bia Saigon, wish to create stronger unity where 'No one is left behind' and where 'The intact leaves protect the tattered ones'. In addition, the programme also wants to show our appreciation for the silent dedication and sacrifice of frontline workers in the fight against the pandemic."
For the past three years, Bia Saigon has organised various initiatives to support struggling workers to return home for the Lunar New Year. In 2022, Bia Saigon has decided to cooperate with the Communist Youth Union to extend the initiative and make it more accessible for wider communities. In addition, through this community initiative, Bia Saigon also implements a string of meaningful activities for the Lunar New Year to promote Vietnam's unique identity and create positive changes that will bring pride to the country and the Vietnamese people.