Petrosetco dials in Samsung

The firm is already known for distributing many blue chip,
high-tech brands in Vietnam

“This marks an important step for Petrosetco Distribution and Samsung in the way to subdue and further expand information technology market in Vietnam,” Petrosetco Distribution (PSD) stated.
It added its cooperation with Samsung would bring more opportunities to local consumers to own hi-tech products from Samsung, one of the largest electronic firms in the world.

Established in 2007, PSD has rapidly emerged as a leading distributor of well-known technology brands including HP, Dell, Acer, eMachines, Fujitsu and Lenovo. During the past five years, PSD has developed its agents from 288 in 2007 to 1,600 in 2012 and eleven branches nation wide. Thanks to the rapid growth in terms of revenue and profit, PSD was regconised among the 500 largest companies in Vietnam.

Last year, PSD’s revenue was $350 million and the distributor expects this number would grow sharply in 2013 after it entered into a cooperation with Samsung. Phung Tuan Ha, general director of Petrosetco, which holds 95 per cent of stakes at PSD, said Samsung products would “create a break-through in term of revenue in 2013.”

“With a wide distribution network based on the outlet chains and the strategic partner Petrosetco Distribution, in association with outstanding products and continuously improved services, we are aiming to make Samsung be the top mobile phone brand in Vietnam as soon as possible,” said Cho Seok Hee, general director of Samsung Vina.

In 2012’s first quarter, Samsung produced 93.8 million mobile phones, surpassing Nokia to become the biggest mobile phone maker, according to International Data Group. In the smartphone segment, Samsung kept its first position with 38 million units sold, accounting 40 per cent of the globe’s Android phones. In Vietnam, Samsung also accounts for the biggest smartphone market share with 53 per cent till the end of 2011. But in general, Nokia still accounts for the biggest share in Vietnam’s mobile phone market.

Samsung expects PSD, with five years of experience in distributing Nokia’s products, will help it replace the position of Nokia to become the biggest player in Vietnam’s mobile phone market. Apart from introducing the new distributor, Samsung will continue presenting new technology products, expanding maintenance network and improving service quality to attract more customers in Vietnam.