Motorola’s evolution of iconic flippable cell phone RAZR comes to Asia

November 15, 2019 | 07:57
Motorola Mobility LLC, a wholly-owned subsidiary of Lenovo, unveils an evolution of the iconic flippable cell phone that marked a generation: RAZR, a fashion icon that defined a part of pop culture. RAZR is expected to be launched in Asia in the near future.

“The new Motorola RAZR will be available for pre-order in the US and select markets across Europe starting from December, and then select markets in Latin America and Asia, as well as in Australia,” Allison Yi, director of Business Development and Product Operations at Motorola Mobility, told VIR. “We do not have a detailed schedule for the Asia launch, but hope that it will happen soon.”

Allison Yi made the Motorola update at Lenovo Future Centre on November 14 in Beijing where the 2019 Lenovo Tech World and Innovation Tour is taking place on November 12-16.

motorolas evolution of iconic flippable cell phone razr comes to asia

Motorola Mobility LLC, which was acquired by Lenovo Group Holdings in 2015, is responsible for designing and manufacturing all Moto and Motorola branded mobile handsets.

Lenovo is a $50 billion Fortune Global 500 company and a global technology leader in driving Intelligent Transformation through smart devices and infrastructure that create the best user experience. Lenovo manufactures one of the world’s widest portfolio of connected products, including smartphones (Motorola), tablets, PCs (ThinkPad, Yoga, Lenovo Legion), and workstations, as well as AR/VR devices and smart home/office solutions.

As expected, RAZR will be available in Vietnam in the future, which may make a change in the burgeoning mobile phone market, thus contributing to increasing the presence of Chinese brands in the local market.

Currently, Chinese brands are present in all market segments, from low-cost to high-end. Three out of five leading positions in Vietnam are Chinese brands. According to Counterpoint Research, the biggest market shareholders are Samsung, Oppo, Xiaomi, Apple and Huawei. Especially, Huawei, Xiaomi, and Oppo have emerged as a new power.

Joining the market in 2013, Oppo was the first Chinese brand catching Vietnamese attention. With a strong marketing strategy, Oppo has become the second-biggest market share-holder in Vietnam.

Xiaomi, with advantages of low retail prices and the boom of online games, is getting better known among students, while Huawei, another Chinese brand, has become a rival in the medium- and high-end market segments.

Industry insiders said that the local mobile phone market would see big changes in 2019 when more Vietnamese branded products hit the market, with Vsmart and Bkav products, which have high quality and reasonable prices, attracting great interest among Vietnamese consumers.

By Bich Thuy from Beijing

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