Liberty Insurance receives ‘Best Companies to Work for in Asia’ award

August 08, 2023 | 16:21
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Liberty Insurance Limited, a subsidiary of Liberty Mutual Insurance Group headquartered in the US, has been recognised by the region's leading HR Asia as the first non-life insurer in Vietnam to become an award recipient of Best Companies to Work for in Asia 2023.
Liberty Insurance receives ‘Best Companies to Work for in Asia’ award


With this award, Liberty Insurance is honoured on the "regional map" of companies and organisations with the best culture and working environment in Asia.

Celine Rose, Liberty Insurance's chief talent and operations officer at Asia Market, said, “Winning the award caps many years of hard work put in by the HR team. They’ve always stayed focused, especially with the many challenges and changes that have taken place at both the industry and company levels. I’m especially proud of them because they know that their work – guided by our Identity and Values - contributes to the overall employee experience and makes Liberty a great place to work in.”

“At Liberty Insurance, we believe progress happens when people feel secure. Liberty Insurance aspires to be a company where our staff across the globe feel included and that they belong. We are a company that values diversity not just in our words, but also in our actions. We want to bring our values to life and in our long-term strategy.”

HR Asia said, “HR Asia Best Companies to Work for in Asia” is an awards recognition programme for organisations that have been identified by their employees as Asia’s employers of choice and ascertain the best employers to work for. The award is targeted at companies across Asia and recognises companies with the best human resources practices and demonstrates high levels of employee engagement and excellent workplace cultures.

As part of the judging process, the judging panel included experts in the field who conducted a direct interview with leadership from the participating company to assess the company’s human resources vision and strategies.

The survey results, along with Liberty Insurance's achievements based on a sound HR strategy, resulted in Liberty Insurance being named the "Best Companies to Work for in Asia," the first non-life insurer with this accolade.

As one of the first foreign non-life insurers present in Vietnam since 2003, Liberty Insurance identifies human resources as the core factor in the development and implementation of comprehensive protection products, helping customers to "embrace today, confidently pursue tomorrow."

Providing competitive remuneration and staff retention policies, and ensuring that all 10 offices and branches across Vietnam have a modern and standard working environment, Liberty Insurance aims to create a cohesive community for its more than 320 highly specialised employees, helping them feel secure and allowing them to seize opportunities for advancement and development.

Liberty Insurance was also one of the first companies in Vietnam to apply a flexible and hybrid working policy. This allows employees the ability to have a work-life balance while contributing to the company’s objectives. As a result, Liberty's customers, partners, and intermediaries will enjoy the best protection products and receive dedicated service.

The unique experiences and strengths of every staff of Liberty are the key factors that have helped the company stand out in the industry. Some of Liberty Insurance’s recent achievements include being the first non-life insurance company in Vietnam that allows customers to buy insurance online, receive a comprehensive auto insurance quote from AutoCare in just one minute, and buy TravelCare international travel insurance after only four simple online steps.

The company has also continuously received high praise from prestigious organisations such as being the first non-life insurer to win 4 IDG Outstanding Financial Service Awards, and the only Vietnamese non-life insurer with four wins in a row at the Asia Insurance Awards.

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By Thanh Van

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