Lazy Bee beauty brand expands its presence nationwide

August 16, 2023 | 11:18

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After more than three months since its launch, and having approached users through the BAEMIN app, the Lazy Bee beauty brand has been introduced on different e-commerce platforms and can also be found at Vietnam’s Guardian stores nationwide.

This August, the Lazy Bee beauty brand partnered with Guardian – a leading retail chain of health and beauty care products in Asia – to help users access and experience more products. Currently, Lazy Bee is present in 76 Guardian stores throughout the nation.

Speaking about the reasons for choosing Guardian as a distributor, Jinwoo Song, CEO of BAEMIN Vietnam said, "Guardian has a prestigious chain of health and beauty stores in Vietnam, with the largest geographical coverage in the country and a team of professional customer service agents."

"This partnership with Guardian marks the first step in the strategy of nationwide coverage for Lazy Bee products. This will take place through multiple online and direct distribution channels, helping customers to access products more conveniently," Song continued.

Lazy Bee and Guardian Vietnam have also launched many promotions and discount programmes such as buy 1 toner pad get 1 mask, 20 per cent off lipsticks and cushions, and many other gifts with limited quantities.

Lazy Bee has been introduced on e-commerce platforms such as Shopee and TikTok Shop to complement the Baemin application. Using a variety of sales channels that cover both online and in-stores offerings will be one of the brand's competitive advantages, helping to enhance the customer experience through programmes and activities that respond properly to their needs.

With the ambition to build and lead the cosmetics industry, the Lazy Bee brand has been researched, developed, and manufactured in South Korea, providing a convenient solution that helps users spend less time on their beauty routines while still achieving the desired effect.

The brand is carrying on its mission to make users' lives easier through products that are convenient, high-quality, safe, and help to minimise beauty steps. All the products originate from nature and are suitable for all skin types, with convenient features that integrate multiple steps to simplify the beauty process.

The two groundbreaking hero products that originate from the South Korean market are the cushion with two colours in powder form and the toner pad, a compact, water-based toner that is pre-soaked in cotton pads.

They are highly convenient, multi-functional products that are thoroughly developed from natural ingredients, allowing their use anytime, anywhere, easily and conveniently while still ensuring immediate effectiveness. The products are all being sold at promotional prices and with many gifts on the BAEMIN app, Shopee, TikTok Shop, and at Guardian stores.

This autumn, Lazy Bee is bringing three product lines for 'the lazy bees' who always want to minimise their beauty routines in their busy daily lives. These include the calendula calming and nourishing mask in the form of a gel, the natural fit soft skin cushion with two shades in powder form, and the calming and moisturising calendula toner pad in a compact design with water-based skin-balancing features soaked into cotton pads.

The cushion integrates many benefits, from makeup to sunblock functions, so women can simplify their makeup steps before going out with positive energy to start a new day. With the toner pad, it can be used both as a gentle moisturising mask after cleansing the skin before going to bed, and as a quick cleansing step when waking up in the morning.

With 70 cotton pads soaked in water-based toner, and with just one simple step, the toner pad can help instantly soothe and deeply hydrate the skin as it contains the main ingredient which is extracted from calendula.

The cushion offering includes light and natural colours for both light and dark skin tones. With three special technologies, including marshmallow powder, professional cover powder, and mask-proof, the products easily provide a thin and smooth makeup base while helping to protect the skin from the harmful effects of UV rays with SPF 50+ PA+++.

The calendula calming and nourishing mask is also favoured by many users. With a combination of calendula and aloe vera extracts, the product helps to hydrate the skin, leaving it soft, smooth, and refreshed. With just a few pats before bed, users will feel their skin become healthier and more radiant every morning. It even helps protect the skin from the effects of the sun and ultraviolet rays when going out.

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