Lazada rebrands its logistics arm for one-stop offerings

Deliveries on e-bikes, an initiative pioneered by Lazada Vietnam

LEL managed the fulfilment and logistics with third-party logistics providers, whereas LEX handled the parcel delivery to customers. The new blue of Lazada Logistics reflects efficiency and reliability as Lazada offers Southeast Asian brands and sellers a trusted, one-stop logistics solution for their diverse business needs.

“From warehouse to logistics, from parcel pick-up, sortation to last-mile delivery, Lazada leverages its logistical capabilities to provide hassle-free end-to-end services for businesses,” said Chun Li, CEO of Lazada Group. “Over the past decade, our proprietary logistics network has reshaped the eCommerce landscape. The rebranding reflects the technological enhancements over the years that have enabled us to handle more than 85 per cent of first-mile parcels at our own facilities, which is an unparalleled advantage that we have.”

With the rebranding, Lazada Logistics is also introducing multi-channel logistics (MCL) services, which provide a single-stock fulfilment solution to help e-commerce enablers and brands fulfil orders across all e-commerce channels seamlessly.

Under this arrangement, Lazada stores merchants’ and partners’ eCommerce products, enabling an efficient handling and dispatch of orders via Lazada’s own fleet, 3PL partners, and channel-nominated fleets.

“It is more important than ever that we continue to innovate and introduce new solutions that will help our merchants and partners meet the growing demands and expectations of their customers. MCL ensures that a consistent brand experience is delivered, and solves logistical pain points for brands and sellers, allowing them to focus on sales and marketing and scaling their businesses,” said Andy Huang, chief logistics officer of Lazada Group.

MCL allows brands and sellers to have greater agility and flexibility on inventory control, and relieves them of logistics concerns that include high capital and operational expense associated with order fulfilment, that is, the need to maintain warehouse infrastructure and delivery fleets.

They are also spared the challenges of having to build an extensive network of operations without economies of scales.

The availability of MCL showcases Lazada’s advanced supply chain infrastructure and logistics capabilities. All brands and sellers can leverage Lazada Logistics’ network of over 400 facilities, comprising warehouses, sortation centres, and hubs.

They can also benefit from access to the region’s largest fleet owned by an e-commerce marketplace. Lazada Logistics looks to roll out new features that can include incentives for sellers to fulfil orders faster and enhanced same-day orders from sellers.

“The rebranding and roll-out of this new offering is a testament to what we have built and a commitment to provide better customer experience,” Huang said. “It also reinforces our mission of powering a healthy and sustainable e-commerce ecosystem for the long term by pairing our logistics excellence with state-of-the-art technologies to achieve cost efficiencies.”