|BRG Group asserts its worth to nation |
BRG Group, which shares the desire of other honoured companies in this year’s programme to offer high-quality products and services, has been recognised for its achievements in sectors like golf, hotels, import-export, retail, financial services, and ceramics.
By joining the Vietnam Value Programme with its products and services, BRG wishes to contribute to promoting the image of Vietnam as a country with high-quality goods and services, thereby building up the nation’s reputation and improving competitiveness for Vietnamese businesses in domestic and international markets.
As one of the few multidisciplinary corporations participating for the first time, BRG was honoured for several of its brands and hopes that its story will continue to inspire other domestic businesses to develop their own ecosystems across many industries and fields, while ensuring the development of the best products and services for the community.
The recognised brands include BRG Golf Investment and Management, BRG Group Hotel Investment and Management, Hanoi Trading JSC (Hapro), Chu Dau Pottery JSC, and SeABank – all of which were honoured as national brands after many rounds of selection and evaluation by the Ministry of Industry and Trade and the programme’s committee.
In the golfing field, BRG has pioneered the development of golf as a popular sport in Vietnam while contributing to the development and elevation of luxury golf tourism in the country. BRG currently operates a system of world-class golf courses such as BRG Kings Island Golf Resort, BRG Legend Hill Golf Resort, BRG Ruby Tree Golf Resort, and BRG Danang Golf Resort, with an extensive list of famous partners such as Jack Nicklaus and Greg Norman, among others.
In the hospitality and resort sector, BRG Group owns an international hotel system operated and managed by the world’s leading brands such as Marriott, Hilton, Four Seasons, InterContinental, and others.
Besides these, the group also operates and develops hotel systems across the country to diversify customer experiences while increasing its competitive advantages in the resort tourism market.
In import-export, Hapro was honoured as a national brand for the sixth consecutive time for its continuous efforts to develop strong agricultural products such as rice, cashew nuts, and coffee, aimed at not only the domestic market but also exported to many countries around the world. Hapro’s brand has been reaffirmed as a strong export brand with markets in nearly 80 countries and territories and an annual export turnover of hundreds of millions of US dollars.
In addition to the successes in import-export activities, in the domestic trade sector, under the strategic direction of BRG Group, the minimart chain Haprofood/BRGMart has been developing strongly in recent years in Hanoi. Products supplied to the market by Hapro always ensure outstanding customer satisfaction with their high quality and standardised packaging.
A remarkable product line in BRG’s eco-system comes from Chu Dau Pottery – Vietnam’s high-class ancient pottery line with a history of nearly 600 years, with many of them being on display in 46 famous museums in 32 countries.
Desiring to continue writing a proud history, BRG Group has preserved and developed Chu Dau pottery with all its enthusiasm, exceeding the expectations of numerous domestic and international customers.
Chu Dau Pottery has also been used as a national gift during major foreign events for the country such as the 2017 APEC Summit in the central city of Danang and the US-Republic of Korea Summit in Hanoi, while also being exported to about 30 countries and territories around the world.
In banking and financial services, SeABank is proud to be one of the few banks to be honoured at the Vietnam Value Programme. Over 26 years of establishment and development, SeABank has always aimed to offer the best products and services, and is currently trusted by 1.3 million customers nationwide.
Amid the Fourth Industrial Revolution, SeABank has been gradually converting its business models and products in the direction of digitalisation to offer its customers new experiences and even more convenient services.
After being recognised as a national brand, BRG Group will continue to deploy a range of high-quality services and products while representing Vietnam’s national values with pride by showcasing its qualities with both domestic and international promotional activities.
Through its high-quality products and services, BRG Group hopes to contribute to changing the views and perspectives of overseas investors in Vietnam as the nation is no longer an underdeveloped country but has become an open society with high-quality products and services, and boasts cooperation with many international markets and brands.