Vietnam Value Programme

Vietnam strengthens green branding

April 20, 2023 | 17:18

Vietnamese businesses face a new challenge as consumption patterns swiftly transition towards environmentally favourable goods.

Vietnam recognises 325 products as national brands

October 26, 2022 | 17:13

In 2022, 172 businesses with a total of 325 products were honoured as Vietnam's national brands.

New year, new value for national brands

January 28, 2022 | 11:26

In the upcoming new lunar year, Vietnam’s government and business community are breaching the barriers that last year left, supported by the national brand recognition through the Vietnam Value Programme, which paves the way for businesses to assert their position in domestic and international markets.

Vietnam Value Programme gears up for brand supremacy

December 16, 2021 | 12:48

Amid its integration into global markets, Vietnam’s government has been emphasising the role of national brands with the Vietnam Value Programme, which will head into its next round in March to select those companies and products that will be further supported in the domestic and overseas markets.

Vietnam and Norway promote trade cooperation through online conference

November 25, 2021 | 08:48

To honour and further intensify the trade relationship between Vietnam and Norway, both nations will hold an online trade promotion conference on November 25.

Ceramics and pottery of Vietnam conquer the hearts of consumers at home and abroad

November 17, 2021 | 12:19

Vietnam’s pottery and ceramics are among the long-standing and proud handicrafts that the Vietnam Value Programme promotes as national brands at home and abroad.

Construction material suppliers look towards strong rise in 2022

November 17, 2021 | 09:04

Vietnamese construction material producers have seen a fair share of success, thanks to the efforts of the Vietnam Value Programme and associated agencies and ministries.

Vietnam's F&B experiences renaissance thanks to joint efforts

November 16, 2021 | 11:21

After the food and beverage industry suffered under the blow of the pandemic, growth has been recovering through the last year.

Vietnamese textile and garment producers on track with 2021's goal

November 15, 2021 | 20:29

Despite the heavy influence of the pandemic, Vietnam's textile and garment makers are striving to achieve the nations' export turnover target in 2021.

Unravelling the conundrum of the Great British market

October 30, 2021 | 09:00

For businesses to build on the progress of the Vietnam Value Programme and penetrate the UK market, experts say they will require a suitable branding strategy, including initiating long-term relationships with customers and distributors.

Vietnam Value Programme aims high in national brand exposure stakes

July 29, 2021 | 10:42

As Vietnam’s economy is further strengthened by creative and innovative manufacturers who are aiming to increase their brand value at home and abroad, the Vietnam Value Programme is deemed to further leverage national brand position among the highest rated brands in the world.

Domestic brands soar with Vietnam Value Programme

May 20, 2021 | 11:00

With the ever-increasing participation and recognition of local companies in the Vietnam Value Programme, the country is building its national brands and is ready to take the world by storm.

Enhancing the competitiveness of special Vietnamese brands

May 11, 2021 | 12:38

While global trade plays an increasingly important role in Vietnam’s socioeconomic development, the government’s Vietnam Value Programme has been contributing to establish and promote domestic brands within local and international markets.

Vietnam asserting its brand identity on the global stage

April 22, 2021 | 07:30

This week the Ministry of Industry and Trade in coordination with agencies, businesses, and other organisations will hold the National Brand Week Programme 2021 to celebrate efforts made by the government, the ministry, and the business community to enhance the position and image of Vietnamese brands through the Vietnam Value Programme.