January 28, 2022 | 11:26
In the upcoming new lunar year, Vietnam’s government and business community are breaching the barriers that last year left, supported by the national brand recognition through the Vietnam Value Programme, which paves the way for businesses to assert their position in domestic and international markets.
December 16, 2021 | 12:48
Amid its integration into global markets, Vietnam’s government has been emphasising the role of national brands with the Vietnam Value Programme, which will head into its next round in March to select those companies and products that will be further supported in the domestic and overseas markets.
November 25, 2021 | 08:48
To honour and further intensify the trade relationship between Vietnam and Norway, both nations will hold an online trade promotion conference on November 25.
November 17, 2021 | 12:19
Vietnam’s pottery and ceramics are among the long-standing and proud handicrafts that the Vietnam Value Programme promotes as national brands at home and abroad.
November 17, 2021 | 09:04
Vietnamese construction material producers have seen a fair share of success, thanks to the efforts of the Vietnam Value Programme and associated agencies and ministries.
November 16, 2021 | 11:21
After the food and beverage industry suffered under the blow of the pandemic, growth has been recovering through the last year.
November 15, 2021 | 20:29
Despite the heavy influence of the pandemic, Vietnam's textile and garment makers are striving to achieve the nations' export turnover target in 2021.
October 30, 2021 | 09:00
For businesses to build on the progress of the Vietnam Value Programme and penetrate the UK market, experts say they will require a suitable branding strategy, including initiating long-term relationships with customers and distributors.
July 29, 2021 | 10:42
As Vietnam’s economy is further strengthened by creative and innovative manufacturers who are aiming to increase their brand value at home and abroad, the Vietnam Value Programme is deemed to further leverage national brand position among the highest rated brands in the world.
May 20, 2021 | 11:00
With the ever-increasing participation and recognition of local companies in the Vietnam Value Programme, the country is building its national brands and is ready to take the world by storm.
May 11, 2021 | 12:38
While global trade plays an increasingly important role in Vietnam’s socioeconomic development, the government’s Vietnam Value Programme has been contributing to establish and promote domestic brands within local and international markets.
April 22, 2021 | 07:30
This week the Ministry of Industry and Trade in coordination with agencies, businesses, and other organisations will hold the National Brand Week Programme 2021 to celebrate efforts made by the government, the ministry, and the business community to enhance the position and image of Vietnamese brands through the Vietnam Value Programme.
December 22, 2020 | 17:56
The Vietnam Value Programme aims at further cementing high-quality standards through choosing national brands to represent the country’s progress
December 22, 2020 | 17:54
Among the 124 enterprises honoured throughout the Vietnam Value Programme this year, Vietnam Airlines is the only company offering air transport services. Despite the grinding health crisis and its economic implications, the national carrier succeeded in convincing the programme’s jury and met its strict criteria for quality, innovation, and creativity.
December 14, 2020 | 10:00
After being honoured within the Vietnam Value Programme for the fifth consecutive time, Hanoi Beer, Alcohol, and Beverage JSC has undergone an in-depth review process based on the programme’s rigorous criteria to represent not only its corporate image but also the country with high-quality products and services, both in domestic and international markets.