New year, new value for national brands

New year, new value for national brands

In the upcoming new lunar year, Vietnam’s government and business community are breaching the barriers that last year left, supported by the national brand recognition through the Vietnam Value Programme, which paves the way for businesses to assert their position in domestic and international markets.
Vietnam Value Programme gears up for brand supremacy

Vietnam Value Programme gears up for brand supremacy

Amid its integration into global markets, Vietnam’s government has been emphasising the role of national brands with the Vietnam Value Programme, which will head into its next round in March to select those companies and products that will be further supported in the domestic and overseas markets.
Vietnam and Norway promote trade cooperation through online conference

Vietnam and Norway promote trade cooperation through online conference

To honour and further intensify the trade relationship between Vietnam and Norway, both nations will hold an online trade promotion conference on November 25.
Ceramics and pottery of Vietnam conquer the hearts of consumers at home and abroad

Ceramics and pottery of Vietnam conquer the hearts of consumers at home and abroad

Vietnam’s pottery and ceramics are among the long-standing and proud handicrafts that the Vietnam Value Programme promotes as national brands at home and abroad.
Construction material suppliers look towards strong rise in 2022

Construction material suppliers look towards strong rise in 2022

Vietnamese construction material producers have seen a fair share of success, thanks to the efforts of the Vietnam Value Programme and associated agencies and ministries.
Vietnam's F&B experiences renaissance thanks to joint efforts

Vietnam's F&B experiences renaissance thanks to joint efforts

After the food and beverage industry suffered under the blow of the pandemic, growth has been recovering through the last year.
Vietnamese textile and garment producers on track with 2021's goal

Vietnamese textile and garment producers on track with 2021's goal

Despite the heavy influence of the pandemic, Vietnam's textile and garment makers are striving to achieve the nations' export turnover target in 2021.
Unravelling the conundrum of the Great British market

Unravelling the conundrum of the Great British market

For businesses to build on the progress of the Vietnam Value Programme and penetrate the UK market, experts say they will require a suitable branding strategy, including initiating long-term relationships with customers and distributors.
Vietnam Value Programme aims high in national brand exposure stakes

Vietnam Value Programme aims high in national brand exposure stakes

As Vietnam’s economy is further strengthened by creative and innovative manufacturers who are aiming to increase their brand value at home and abroad, the Vietnam Value Programme is deemed to further leverage national brand position among the highest rated brands in the world.
Domestic brands soar with Vietnam Value Programme

Domestic brands soar with Vietnam Value Programme

With the ever-increasing participation and recognition of local companies in the Vietnam Value Programme, the country is building its national brands and is ready to take the world by storm.
Enhancing the competitiveness of special Vietnamese brands

Enhancing the competitiveness of special Vietnamese brands

While global trade plays an increasingly important role in Vietnam’s socioeconomic development, the government’s Vietnam Value Programme has been contributing to establish and promote domestic brands within local and international markets.
Vietnam asserting its brand identity on the global stage

Vietnam asserting its brand identity on the global stage

This week the Ministry of Industry and Trade in coordination with agencies, businesses, and other organisations will hold the National Brand Week Programme 2021 to celebrate efforts made by the government, the ministry, and the business community to enhance the position and image of Vietnamese brands through the Vietnam Value Programme.
Initiative’s success helped by quick response to pandemic

Initiative’s success helped by quick response to pandemic

The Vietnam Value Programme aims at further cementing high-quality standards through choosing national brands to represent the country’s progress
Flexibility necessary for airlines to prosper

Flexibility necessary for airlines to prosper

Among the 124 enterprises honoured throughout the Vietnam Value Programme this year, Vietnam Airlines is the only company offering air transport services. Despite the grinding health crisis and its economic implications, the national carrier succeeded in convincing the programme’s jury and met its strict criteria for quality, innovation, and creativity.
Habeco displaying resilience in 2020

Habeco displaying resilience in 2020

After being honoured within the Vietnam Value Programme for the fifth consecutive time, Hanoi Beer, Alcohol, and Beverage JSC has undergone an in-depth review process based on the programme’s rigorous criteria to represent not only its corporate image but also the country with high-quality products and services, both in domestic and international markets.
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