AnyMind Group to acquire Vibula

This marks the company’s first acquisition in Vietnam and 11^th acquisition globally, following the latest acquisition of Japanese e-gifting subscription software company, AnyReach, first announced on February 14 and concluded on March 31.

The e-commerce market in Vietnam is expected to grow to $63 billion in 2030 from $22 billion in 2024. In addition, the same report highlighted that within video commerce, video influencers in Vietnam grew by 11 per cent with a 2022-2024 compound annual growth rate, compared to the Southeast Asia average of 9 per cent increase over the same period.

The same report also highlighted that last year, video commerce made up 20 per cent of total e-commerce Gross Merchandise Volume (GMV) in Southeast Asia, compared to 2022 where video commerce contributed to less than 5 per cent of GMV. Video commerce includes live shopping through interactive livestreams, along with creator-led video content with affiliate links and built-in transaction capabilities.

Founded in Ho Chi Minh City in 2021, Vibula provides e-commerce firms in industries such as health and beauty, food and beverage, fashion, and electrical and home appliances, with four key service lines, including social commerce marketing management, e-commerce store management, campaign management, and multichannel networks.

AnyMind Group will leverage Vibula’s know-how of live commerce to strengthen its human-AI hybrid model of live commerce by expanding its expertise into other operating regions, including acquired e-commerce enablers Digital Distribusi Indonesia and Arche Digital in Malaysia.

Meanwhile, Vibula will leverage AnyMind Group’s live, generative-AI utilising, e-commerce platform, AnyLive, to enable its customers to turn live shopping into a 24/7 sales channel through a combination of human hosts and AI hosts.

AnyLive is a platform that delivers AI-generated live-stream content to various e-commerce and social media platforms. The platform utilises GenAI to create virtual live streamers modelled to reflect a brand’s identity. These GenAI-powered avatars can stream continuously, presenting products and driving sales in multiple languages, meanings businesses can run live commerce in multiple languages without the constraints of time or location.

Quang Vinh, founder of Vibula, said, "We built Vibula to create a social commerce model that combines battle-tested operations with the power of scalable technology. Our strategic partnership with AnyMind accelerates that vision – not just for the Vietnamese market, but for the entire region. This marks the beginning of a bold new growth chapter, where we move forward with greater control and conviction. We are fully committed to becoming a major force in this new era of commerce."

Kosuke Sogo, CEO and co-founder of AnyMind Group, said, "Vietnam has one of the most vibrant live commerce ecosystems outside of China, and Vibula is a shining example of the promise of this ecosystem. The synergies are unmatched, and by combining Vibula’s expertise in social and live commerce with our technology, we are creating new possibilities for brands, merchants and creators in the region."

AnyMind and Forencos team up for expansion in Vietnam AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, announced on November 25 that it has become a strategic partner of Forencos in Vietnam.

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