AnyMind and Forencos team up for expansion in Vietnam

November 26, 2024 | 13:55

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AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, announced on November 25 that it has become a strategic partner of Forencos in Vietnam.

AnyMind and Forencos team up for expansion in Vietnam

Forencos, a South Korean cosmetics brand, will tap AnyMind Group’s platforms to expand its online distribution channels in Vietnam, initially focusing on the cosmetics segment.

Established in 1988, Forencos focuses on bringing a fresh and vibrant beauty experience to its customers through products with simple yet sophisticated designs that lead beauty trends. The brand is currently present in 10 countries, and strong customer support has driven its market expansion.

AnyMind Group, through its BPaaS model, will provide comprehensive e-commerce solutions through its breadth of proprietary platforms and local networks in Vietnam. These include e-commerce operations and analytics, influencer marketing, digital marketing, local deliveries, and GenAI-powered livestreaming. In addition, AnyMind Group will deploy consultants to aid Forencos in planning for online sales and product marketing strategies.

Gwangmyung Song, director of Forencos said, “Vietnam is a key market in our expansion strategy in Southeast Asia. Partnering with AnyMind allows us to leverage their technological strengths and market insights, enabling us to reach customers more effectively and build sustainable relationships with Vietnamese consumers.”

Huy Nguyen, head of D2C and e-Commerce enablement at AnyMind Group in Vietnam, said, “We are delighted to partner with Forencos in the Vietnamese market. Through AnyMind’s solutions, we expect to help Forencos achieve explosive sales growth across online sales channels, especially in social commerce, with our comprehensive support in business strategy, e-commerce operations, marketing, and financial management.”

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By Vy Bui

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