Suntory Group expands water education programme to the south of Vietnam

March 24, 2016 | 16:48

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Suntory Group and Suntory PepsiCo Vietnam Beverage on March 22 – the World Water Day held the ceremony to launch the water education programme “Mizuiku - I love Clean Water” in five schools in Ho Chi Minh City.

At the first teaching class, the message of “water is a precious resource that should be preserved, protected and saved” was conveyed to 900 pupils at five schools from District 8 and Binh Chanh district participating in the project through a series of activities such as painting exhibit, photos and cartoon.

In 2015, the Mizuiku programme was successfully piloted at six elementary schools in two districts of My Duc and Thanh Oai in Hanoi with the participation of about 1,600 pupils. In 2016, the programme is to benefit around 2,400 elementary pupils from 10 elementary schools in Bac Ninh, Hanoi, and Ho Chi Minh City with new initiatives such as the Water Saving and Protecting Festival and outdoor activities for students to learn about water and mid-term and closing evaluation of the project.

“What makes Mizuiku 2016 unique is an intensive update in teaching content for the sake of project practicality. Meanwhile, apart from activities in the north, we also focus resources to expand the programme to the south of Vietnam. the expansion is a further manifestation of our strong commitment to the sustainability of “Mizuiku – I love clean water”,” said Tomomi Fukumoto, executive officer, deputy chief operating officer of the corporate communication division of Suntory Holdings.

Mizuiku is a water education programme that has been successfully deployed in Japan since 2004 by Suntory Group with the participation of over 100,000 pupils and parents in Japan. Vietnam is the first country other than Japan having this project developed.

By By Hong Anh

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