Knight Frank provides global sales training

December 13, 2011 | 14:05

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Knight Frank Vietnam has provided a global sales leader training programme to Gamuda Land and the sales staff of the Knight Frank company.

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The programme was delivered for all its residential sales consultants. “The property industry while being very successful over the last 15 years also became a victim of its own success.

When everyone is buying property anyone can sell it. The days of people lining up overnight and all day to buy at a new project are long gone. Stories of 200 apartments selling in a day are also a thing of the past,” a company statement’s said.

“Unfortunately agencies and developers put these high rates of turnover down to selling when in reality it was simply order taking. Order takers have no idea of the ‘science of sales’ but then they had no need to when everyone was buying,” it added.

Order takers cannot survive in a tough market and people are leaving the property sales industry in large numbers, trading floors are closing and developers are suffering.

“The ‘Global Sales Leader’ programme is a Master class on how to become a sales champion. It un-freezes sales rates and sets worlds ‘Best Practise’ in sales team management. These are secrets learned over 25 years of running property developments and sales teams,” said sales manager Ross Lightfoot.

By Bich Ngoc

vir.com.vn

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