VPBank launches Enterprise Data and Analytics Division

VPBank's EDA Division was established from the restructuring of its Business Intelligence Competency Center (BICC) and the transfer of compliance reporting systems and data architecture from the IT Division. It will also have several new functions such as driving data strategy and innovation, data governance, and leveraging data science and machine learning.

The EDA division comprises six functions, namely Data Platform, Data Governance, Business Intelligence, AI, Data Strategy and Innovation as well as Data Ecosystem.

In 2013, VPBank sought to maximise the benefits that data brings to both the bank and its customers, and so, established the BICC that year as one of the first business analysis centres in Vietnam.

Within two years, VPBank had been awarded the Best Enterprise Data Management Strategy by The Data Warehousing Institute for its clear vision and effective data management implementation roadmap.

Building on this premise, the EDA Division will focus on developing a next-generation enterprise data platform, expanding data governance, and promoting AI and machine learning while accelerating data cloud adoption.

The EDA Division will also expand its oversight on data strategy, architecture, and advanced analytics across VPBank's subsidiaries.

In terms of personnel, the EDA Division is to be led by Johnson Poh, chief data officer and Board of Management executive member, supported by all current personnel of BICC.

In his opening remarks at the ceremony, Johnson Poh said, "The EDA Division is charged with unifying the bank’s enterprise data strategy and reinforcing its endeavours in leveraging trusted data to drive business outcomes, underpinned by the key enablers of platform, people, process and products."

The new setup is expected to streamline operating procedures, enhance economies of scale, and facilitate a collaborative network across VPBank and its ecosystem.

The founding of the EDA Division is a big step in realising VPBank’s focus on enhancing customer engagement and administrative efficiency while minimising operational risks.

With a team of young, passionate and experienced staff, the new division will seek to maximise value from data to deliver better customer experiences and drive business growth, fuelling VPBank’s efforts in becoming one of the top three biggest banks in Vietnam and Top 100 biggest banks in Asia.

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