Vingroup enters consumer lifestyle with specialty chain of retail stores

Targeting local Vietnamese consumers, these world-class major format destination stores will bring a totally new experience for Vietnamese consumers both in terms of unique product offerings and quality service.

The initial chain of stores are set to open in July this year at Vincom Can Tho City, with 74 more stores planned in 2015 and more than 300 stores across the whole Vietnam over the next three years.

BEAUTYZONE, the destination for health and beauty products is set to offer Skincare, Cosmetics & Makeup, Bath & Body products from top 20 international & regional brands suitable for Vietnamese customers. Brands such as Clarins, L’Occitane, Kose, Kanebo, Laneige, Yves Rocher, Vichy to brands like Revlon, L’Oréal, Maybelline, as well as, exclusive brands like “Made in Netherlands” would be available for the customers under one roof making it one-stop destination for health & beauty products.

BEAUTYZONE is strongly geared to be a one-stop-shop for all health and beauty products in Vietnam.

“One of our key strengths would be product service at BEAUTYZONE with beauty consultants to help our customers make the right choice,” said Munish Rishi, CEO of VinDS.

SHOECENTER, a large footwear chain of stores yet to be seen in Vietnam, is positioned as a shoe store retailing family destination for men, women and kids footwear. More than 25 international and regional brands would be available under one roof.

Each store spreads from 600sq.m to 1,000sq.m. These stores are fashionable yet affordable for all customer needs from high fashion to casual, as well as, formal footwear collections, making these stores a one-stop-shop. All VINDS-owned house brands will be fashionable, fun and affordable fashion shoes brought from US, Europe, as well as from the region.

A special collection designed and produced specifically for Vietnamese consumers will also be made available at SHOECENTER stores under the brand “Top Toe”.

SPORTSWORLD is set to be Vietnam’s go-to multi-branded sports store. International brands like Nike, Adidas, Reebok, Wilson, Aero Sport, together with leading domestic brands are positioned to offer performance and sports-inspired lifestyle products at competitive prices.

SPORTSWORLD will also be unveiling exclusive sports brands not yet available in Vietnam specialized in each sports category like running, tennis and basketball. Stores will also be a destination for exercise machines & equipment, as well as retailing performance enhancing products and accessories.

Another feature is a dedicated soccer zone with flagship stores offering specialised soccer products.

Munish Rishi, CEO of VinDS said, “These formats signal a new direction for our group, a complete product offering destination through our concepts for the consumers to participate, to enjoy true value and exercise choices.”

“VinDS retail stores will be smarter, faster and innovative retail formats built upon partnerships with international, regional and most importantly, successful Vietnamese brands that can truly relate to Vietnamese hearts,” Rishi added.

FASHION MEGASTORE- VinDS is also launching mutli-branded fast fashion stores. These megastores are one stop destination for high fashion brands and products but at affordable prices.

From 2,500sq.m to 5,000sq.m in size, these stores will be anchored by some of the most successful fashion brands in the world and the region.

Zebra from UK/UAE, one of the best design companies in the world, has been specifically selected and assigned to design the store, positioning it to be “fashionable and fun”.

These new retail formats are backed up with the strength of Vingroup, the No.1 shopping mall developer in the country with millions of shoppers visiting Vincom shopping malls every month.

The announcement of these retail formats has affirmed Vingroup’s position and determination to play a dominant role in Vietnam’s retail sector and broaden its business scope.

Vingroup continues to roll-out newer formats of retail such as supermarket chains, Vinmart and Vinmart+, electronic chain of stores, Vinpro, among others.

Vingroup is Vietnam’s leading organisation operating in various segments like real estate, shopping malls, hotels, education, health care and more.

VinDS is set to be the No. 1 destination retail chain in Vietnam in cosmetics, footwear, sports and fashion with the intention of bringing in lifestyle shopping destinations amongst Vietnamese families with mid-segment, fun & young, innovative stores & experiences.