The automotive manufacturer VinFast will become the first-ever naming rights partner of the IRONMAN US Series from 2022.
|VinFast and IRONMAN announce global partnership |
On July 23, VinFast and the long-distance triathlon organiser IRONMAN announced a global partnership.
Under the agreement, VinFast will become the title partner for the 2022 IRONMAN® World Championship and the 2023 IRONMAN 70.3 World Championship, each continuing through 2025, as well as the Exclusive Electric Vehicle Partner of the IRONMAN and IRONMAN 70.3 Series in the United States, Europe, and Asia through 2025.
Moreover, VinFast will be the exclusive vehicle provider for these events.
VinFast will be provided with the highly visible brand association at IRONMAN events around the globe. It will provide unique direct-to-consumer experiences on-site at IRONMAN races with opportunities for participants and fans to experience next-generation cars through test drives and other programmes.
Andrew Messick, president and CEO of the IRONMAN Group said, “We value the way VinFast pushes the boundaries through their smart and eco-friendly electric vehicles to create a sustainable future for all.”
By associating with IRONMAN and its series of sporting events, VinFast takes the opportunity to widely promote itself to global citizens.
Regarding the strategy behind the partnership, Le Thi Thu Thuy, Vingroup vice chairwoman and VinFast Global CEO said, “We are certain that our electric mobility will strongly underpin the journeys of IRONMAN athletes around the world.”
IRONMAN events are known for being among the world’s most challenging single-day sporting competitions. Since its debut in 1978, the IRONMAN triathlons are a series of full-distance races composed of a 2.4-mile swim, a 112-mile bicycle ride, and a 26.2-mile run, in that order. Similar to the IRONMAN triathlons, the IRONMAN 70.3 triathlons maintain the structure and format of the original triathlon series but with half-distance triathlons.