With the new corporate brand, Vietnam Maritime Corporation (VIMC), Vinalines is aiming to reach new heights to extend its reach beyond the continent and to grow sustainably in the future.
|Vinalines' new corporate brand identity – VIMC |
State-run shipping giant Vinalines has changed its corporate brand identity to VIMC in alignment with its new trading name Vietnam Maritime Corporation (VIMC) after operating as a joint-stock company since August 18.
The change comes in the 25th anniversary of the company, throughout which time it grew into the leader in Vietnam’s maritime industry.
Not only a change in brand
The new logo of VIMC has three components: The stylised globe and the white and blue lines representing the vision towards development beyond the continent and the world.
To achieve its sustainable development goals, the development of closed supply chains will be among the key strategies. In addition, VIMC aims to promote the development of its subsidiaries to fully tap into available resources to serve future growth demands.
Signals of future changes
Operating under the new model of a joint stock corporation, VIMC targets to keep its position as the leader in the country’s maritime industry, focusing on shipping, seaports, and logistics. By 2030, the company aims to become one of the strong brands in the region with high competitiveness.
Le Anh Son, chairman of VIMC’s Board of Directors, said, “We are aware that the change in the business governance, logo, and brand is necessary. However, the important thing is the change in mindset all this entails and the way we will better serve customers. Only through this will the change be really meaningful and become a signal of future changes.”
The new brand VIMC is an important step for the company, enabling it to increase resources to renovate business governance, service quality, competitiveness, and to ensure sustainable development.
As the industry leader, VIMC now has 35 member companies, managing and operating over 13,000 metres of piers, accounting for nearly 30 per cent of the country’s total, capable of handling over 100 million tonnes of cargo (making up over 20 per cent of the country’s total). Its key seaports include Haiphong Seaport, Saigon Seaport, Danang Seaport, Quy Nhon Seaport, and the Cai Mep-Thi Vai port area. This is VIMC’s advantage, making it attractive to partners, clients, and investors in the long term.
VIMC has set ambitious targets for the future after transforming into a JSC. By 2022, VIMC aims to seize 30 per cent of the country’s total cargo volume at its seaports and build two container terminals at Lach Huyen International Gateway Seaport in the northern port city of Haiphong, while restructuring joint-venture seaports in the Cai Mep-Thi Vai seaport area in the southern province of Ba Ria-Vung Tau.
In the shipping business, VIMC aims to have a vessel fleet of 1.1 million deadweight tonnage (DWT), of which container vessels will make up 13 per cent, tankers 9 per cent, as well as dry cargo and bulk ships 78 per cent by 2022.
By 2025, it aims to reach shipping volume of over 18 million tonnes, as well as nearly 139 million tonnes of cargo at seaports, up 5 per cent, in addition to revenue of over VND10 trillion ($434.8 million) and consolidated profit of over VND1.23 trillion ($53.5 million).