Vietnam's OnPoint acquires Thailand's CREA to secure foothold in e-commerce market

This strategic partnership combines two industry powerhouses, creating a best-in-class ecosystem of solutions that will help global and regional brands thrive in Southeast Asia’s dynamic and fast-evolving digital landscape.

Together, OnPoint and CREA serve more than 250 brands, backed by a robust workforce of more than 600 in-house employees and more than 1,000 outsourced personnel specialising in warehousing, livestreaming, and end-to-end e-commerce operations.

OnPoint and CREA stand out as leading forces in Southeast Asia’s e-commerce and social commerce ecosystem, renowned for their robust comprehensive e-commerce solutions. Their commercial and marketing solutions incorporate advanced AI-driven tools designed for content creation, livestreaming, and tailored consumer engagement, reflecting a strong commitment to leveraging technology for enhanced operational efficiency, shopper engagement, and customer experiences.

Both companies are part of a select group of enablers known for their financial stability, profitability, and scalability. Onpoint is backed by SeaTown Private Capital Master Fund, a private equity fund managed by SeaTown Holdings International Pte. Ltd.

Tran Vu Quang, founder and CEO of OnPoint, said, “This partnership with CREA represents a pivotal milestone in our mission to drive digital commerce across Southeast Asia. CREA has accomplished extraordinary achievements under exceptional leadership. By combining our strengths, we are uniquely positioned to help brands succeed in the dynamic and fast-evolving digital economy of the region.”

In the next five years, OnPoint and CREA are united in their vision to become Southeast Asia’s leading and most innovative e-commerce solutions providers. This partnership marks the dawn of a new era in e-commerce enablement, where innovation meets purpose. Together, OnPoint and CREA will empower global and regional brands to not only thrive but lead in the ever-evolving digital economy of Southeast Asia. With bold ambitions to serve over 600 million consumers and facilitate social, and cross-border commerce, this collaboration is a testament to their unwavering commitment to shaping the future of commerce.

From 2024-2030, Southeast Asia's e-commerce market is poised for rapid expansion, with the region's gross merchandise value projected to grow significantly. The region's e-commerce is expected to reach $370 billion GMV by 2030 under favourable conditions, according to the e-Conomy SEA 2024 Report by Bain & Company, Temasek, and Google.

OnPoint bringing expertise in new e-commerce phase While online shopping has gained increasing traction since the outbreak of the coronavirus pandemic, technical solutions are becoming more essential in order for e-commerce platforms to evolve. Tran Vu Quang, CEO of end-to-end e-commerce solutions provider OnPoint, shared with VIR’s Hara Nguyen how technology can multiply retailers’ performance figures.

Vietnam's OnPoint bags $50 million in Series B from SeaTown SeaTown Private Capital Master Fund by SeaTown Holdings International, an indirect wholly-owned subsidiary of Singapore state investor Temasek, has invested $50 million in OnPoint, a Vietnamese e-commerce solutions provider.

OnPoint: a pioneer in e-commerce ecosystems OnPoint has closed a $50 million Series B funding led by SeaTown Private Capital Master Fund. This is so far the largest private investment in the Southeast Asian e-commerce enabler industry in the last five years. Tran Vu Quang, CEO and founder of OnPoint, shared with VIR’s Mai Dang the opportunities and challenges of this industry.