Vietnamese consumer confidence remains stable in second quarter

July 23, 2013 | 16:42

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Nielsen Holdings N.V, a global information and measurement company, today announced The Nielsen Global Survey of Consumer Confidence and Spending Intentions showing that Vietnamese consumer confidence is still stable in the second quarter of this year.

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According to the survey, Vietnam consumer confidence index dips one percentage point from the first quarter 2013 to 95 in this quarter, after significantly jumping 6 points in the beginning of the year. This number is higher than the global average at 94 but remains lower than the regional benchmark at 105.

Forty-two per cent of Vietnamese respondents stated their local job prospects to be good or excellent in second quarter 2013, unchanged since the previous quarter and lower than the regional average of 61 per cent.

Displaying signs of concern about future financial security, less than half, 48 per cent, of Vietnamese had a positive financial outlook, down 6 points compared to the first quarter 2013, taking the score below the regional average at 61 per cent.

Though many Vietnamese consumers are concerned about the future financial security, more than one third of them are still willing to spend their spare cash on holidays.

New technology also holds strong appeal for Vietnamese consumers as one third are spending their spare cash on new technology products.

By By Bao Tram

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