The Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, MVV Group, and other overseas and local partners on April 19 jointly organised the Vietnam Value Forum 2021 with the topic “Vietnam Value – New Position, New Value”. The forum is also a part of Vietnam Value Week 2021.
|Vietnam Value Forum 2021 was organised on April 19 |
Vietnam Value Forum 2021 focused on the diverse concerns of local businesses, especially on finding ways to take advantage of the programme and enhance the positions of Vietnamese companies in local and international markets.
The event also gathered numerous international economic experts, representatives of businesses, and representatives of local authorities, as well as local and overseas organisations.
The Vietnam Value Programme was approved by the prime minister in Decision No.253/2003/ND-CP dated November 25, 2003. The government assigned the Ministry of Industry and Trade to develop the programme, aiming to promote the nation's image through high-quality "Made in Vietnam" goods.
“Over the recent years, the image of Vietnam Value has constantly improved in the global playground thanks to the government's efforts in reforming the business climate and also extending bilateral and multilateral relations," said Do Thang Hai, Deputy Minister of Industry and Trade. "These have contributed to boosting import-export activities, benefiting domestic brands.”
According to Brand Finance, in 2020 Vietnam was one of the countries recording significant growth in national value with a scale of $319 billion, up 29 per cent on-year. Thanks to that, Vietnam Value climbed 9 levels to be the 33rd most valuable national brand in the world.
Besides, the report said Vietnam was the only regional nation increasing the rank in the Global Soft Power Index 2020, from the position of 50th out of 60 to 47th out of 150 nations. Contributing to the achievement is the growth in ranking of the national value and positive results related to the economy.
Thanks to the programme, many local businesses have step-by-step built up and develop their brands. The number of businesses receiving the Vietnam Value Awards has kept increasing, from 30 in 2008 to 124 in 2020, with 283 items, with many products achieving regional and global recognition.
“The forum is organised in the context that a string of free trade agreements such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership and the EU-Vietnam Free Trade Agreement have become valid to stimulate local economic integration,” said Hai. “I hope Vietnamese companies will actively grasp opportunities to be better involved in the global value chain, beefing up their brands and the nation's image.”
Accompanying the programme, marketing specialists from MVV Group will support local businesses by providing skilled consultants to better take advantage of Vietnam Value in promoting their brands and products while also offering solutions to efficiently penetrate new markets.