Social video becomes the new normal

Social video becomes the new normal

Platforms allowing video consumers to watch and create their own video content like Facebook have been growing more popular during the COVID-19 pandemic.
ACCESSTRADE Vietnam repositions after six years

ACCESSTRADE Vietnam repositions after six years

ACCESSTRADE Vietnam celebrated its sixth anniversary with more than one million publishers, advertisers, and partners accompanying the company’s development.
Vietnam Value Forum 2021 officially kicked off

Vietnam Value Forum 2021 officially kicked off

Vietnam Value Forum 2021 was organised on April 19 with the topic “Vietnam Value – New Position, New Value”, as part of Vietnam Value Week 2021.
Vietnam climbs higher on Brand Finance’s Global Soft Power Index 2021

Vietnam climbs higher on Brand Finance’s Global Soft Power Index 2021

Vietnam is the only nation in ASEAN jumping 2.5 points on Brand Finance’s Global Soft Power Index 2021 from 50th to 47th globally.
Super Brand Day – An excellent e-commerce initiative for brands

Super Brand Day – An excellent e-commerce initiative for brands

Super Brand Day events on Lazada have significantly improved the visibility of participating brands, helping them break records on sales and product views.
VPBank called to stage for strongest private bank brand in Vietnam

VPBank called to stage for strongest private bank brand in Vietnam

VPBank continues to be the most powerful private bank in Vietnam, selected by global brand rating organisation Brand Finance in its 2019 report.
Muong Thanh among top 10 most prestigious and highest-quality brands

Muong Thanh among top 10 most prestigious and highest-quality brands

Muong Thanh Hospitality was honoured among the top 10 most prestigious and highest-quality brands on the occasion of the Vietnamese Brands' Day on April 20.
Vietnam Post receives Vietnamese Excellent Brand Award

Vietnam Post receives Vietnamese Excellent Brand Award

Vietnam Post Corporation has passed an impressive obstacle course of numerous metrics and criteria to receive the Vietnamese Excellent Brand Award.
Local brands looking for x-factor

Local brands looking for x-factor

With Vietnam accelerating toward international economic integration, many Vietnamese enterprises are increasingly aware of the need to improve their competitiveness, and of the need for a professional and comprehensive branding strategy.
Time for nation to show competitive  streak

Time for nation to show competitive streak

Vietnam’s ever-deeper global economic integration has prompted local enterprises to promote their brand names and to boost their competitiveness. However, much remains for them to do to establish sustainable big brand names.