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Undersecretary for Trade and Foreign Agricultural Affairs Alexis M. Taylor will be leading the US Department of Agriculture's trade mission to Ho Chi Minh City and Hanoi.
While the trade mission takes place in Vietnam, it will also provide US agribusinesses a gateway to the Southeast Asia region thanks to the participation of potential customers from Myanmar, Cambodia, and Thailand.
“Vietnam’s continued economic growth, ongoing reform, and young population have combined to create a dynamic and quickly evolving environment for high-quality and diverse American agricultural products,” said Taylor. “Our collaboration has secured market access for a variety of American products, including most recently stone fruit and grapefruit.”
Vietnam and the rest of Southeast Asia holds immense opportunity for US exporters, with rising consumer incomes, growing middle class populations, and favourable perceptions of US food and agriculture.
In 2023, the United States exported $3.1 billion of agricultural products to Vietnam. As the third-largest supplier of food and farm products to Vietnam, the US holds sizable market share across several categories, including bulk commodities such as cotton, soybeans and distillers grains, as well as consumer-oriented products such as tree nuts, dairy, poultry, and fresh fruit.
Trade mission participants will connect with key importers for business-to-business meetings and learn about local and regional market conditions through detailed market briefings from USDA Foreign Agricultural Service staff, industry experts, and government contacts.
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