TGV signs strategic cooperation and launches new brand identity

May 09, 2022 | 15:55
On May 5, Times Garden Vietnam (TGV) signed a strategic consulting contract with the world-leading strategic research and consulting firm Roland Berger, simultaneously launching a new brand identity.
TGV signs strategic cooperation and launches new brand identity
Representatives of TGV and Roland Berger join the contract signing ceremony

With the goal of rising into a reputable and leading enterprise in the field of real estate and financial investment in the country and across the region, and in light of its medium- and long-term development strategy, Times Garden Vietnam has been implementing research and development projects in all regions across the nation.

TGV aims to ensure that customers always have a balanced life, an important milestone on the journey to position the TGV brand in the market.

The company wishes to pioneer in bringing top-notch value to small, yet rapidly growing cities and working towards creating equal development across Vietnam, helping people living in any region to lead more peaceful and prosperous lives.

To realise that goal, TGV chose to team up with Roland Berger, a leading strategic consulting company with a 60-year track record in development.

Roland Berger owns a global network with 53 offices in 35 countries, with hundreds of directors who have a depth of expertise in 17 research fields. The company has experience in serving more than a thousand partners, 40 per cent of whom are the world's largest companies. It is also a strategic consultant with a deep understanding of the Southeast Asian market in general, and the Vietnamese market in particular.

TGV signs strategic cooperation and launches new brand identity
Damien Dujacquier, CEO for Southeast Asia at Roland Berger, has 22 years of experience in strategic consulting

Under the signed agreement, Roland Berger will act as a comprehensive strategic consulting unit for the Vietnamese partner from 2022 to 2027.

The company not only does market surveys and research to generate development plans and strategies for TGV, but it also directly participates in their implementation.

Roland Berger will connect corporations and international funds to become strategic shareholders of TGV in the near future.

Also at the ceremony, TGV launched the new brand identity, creating a new and more modern look that is attuned to market trends. Consistently pursuing sustainable values on peace and prosperity, TGV aims to ensure that customers always have a balanced life. This is an important milestone on the journey to position the TGV brand in the market.

By Ha Thuy

What the stars mean:

★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional