PC1 presents sleek new dress and ambitious strategy

April 12, 2022 | 11:18
On April 7, PC1 announced a new strategy and brand identity, determined to digitally transform its business and keep pace with modern global trends.
PC1 presents sleek new dress and ambitious strategy
PC1 presented its new brand identity and plan on April 7

PC1 targets to reach $1 billion in revenues and $1 billion in market capitalisation by 2025. The company will focus on developing ecological urban areas and high-tech industrial zones for the processing of non-ferrous metals and new materials.

In its residential and industrial real estate projects, PC1 will invest in and provide customers with synchronous intelligent logistics services, which are environmentally friendly and located in the digital ecosystem of the company to increase the benefits of customers and investors.

The company also aims to continue its activities in the engineering, procurement, and construction of smart power projects, national and regional power systems, and automatic control systems, as well as all kinds of electric ultra-high voltage pylons that meet the highest demand for Vietnam and export markets.

Last year has marked a great growth step for PC1, and many of its infrastructure projects remain on schedule despite the prevalent complexities and strict requirements.

In 2022, PC1 will continue to satisfy its large domestic and foreign customer base, especially in renewable power projects, as the field is poised to grow significantly in the following years.

PC1 presents sleek new dress and ambitious strategy

Adjusting its strategy, PC1 also decided to change its dress and created a new brand identity.

The turquoise logo has been developed based on the core values of the brand, with the industrial blue-ish colour hoping to present a youthful, modern, sustainable, and friendly look, asserting the reliable impression that PC1 wants to leave with its partners and customers.

With a new vision and mission, PC1 desires to make the brand the favourite of all and an international symbol.

Another turning point in PC1's strategy represents its heavy focus on digital transformation, with the hope that digital technology will create new and modern experiences for customers, partners, shareholders, investors, and society.

By Mai Dang

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