Roland Berger: conquering the Vietnamese market

What is your assessment about Roland Berger’s recent performance, and how does it develop strategies to keep up with innovation in consulting activities?

Roland Berger has effectively focused on selected industries such as industrial development, infrastructure, and digital transformation – key areas for Vietnam’s growth. By leveraging its global expertise and combining it with strong local leadership, the firm provides relevant, actionable solutions.

We drive innovation through several levers: key innovation topics with which the company develops new solutions across industries, the Roland Berger Institute monitoring market disruptions, and selected innovation pushes that address emerging trends such as our AI initiative.

Finally, innovation is anchored in our Global Board, with two board members responsible for innovation and digitalisation.

Besides our ability in integrating cutting-edge technologies such as AI into our consulting work, our clients do not only value Roland Berger for strategic advice, but also for our “can-do” attitude and good cooperation with the clients’ staff.

What must companies do to create ensure sustainable growth, and what outstanding cultural features does Roland Berger have that can convince companies to use its services?

To create lasting changes, it is vital to embrace key trends and developments such as digitalisation, globalisation, and sustainability, while fostering innovation throughout the organisation.

In addition, building resilience within the organisation and creating an inclusive work environment are essential, especially in today’s challenging economic and geopolitical climate.

Roland Berger distinguishes itself through deep industry specialisation and a collaborative attitude. Our consultants work closely with clients to implement high-impact solutions, earning their trust and delivering significant positive results to their profit and loss. This unique combination of expertise and hands-on approach makes us a preferred choice for companies around the world.

What advantages and disadvantages do you have in Vietnam, and what solutions have the company had to utilise strengths and overcome the challenges?

Roland Berger’s strengths include deep industry expertise, a proven track record of delivering high-impact results, and a global presence.

We have a very collaborative can-do approach that is highly valued by our clients. In particular, our industry expertise and global presence enable us to develop innovative solutions that best serve our clients. In Vietnam, we combine our local knowledge with international expertise. The key success factor is that our Vietnamese leadership team stays closely connected with clients, offering practical and actionable strategies that can be effectively implemented.

What are Roland Berger’s core areas in the Vietnamese market and what strategy does it have to attract customers in the Vietnamese market?

In Southeast Asia, particularly Vietnam, we focus on industrial development, digital transformation, and infrastructure projects, including ports, logistics, and tourism. We also assist investors in exploring opportunities across various sectors, such as the consumer market and healthcare.

Roland Berger’s strategy to attract customers in the Vietnamese market likely revolves around leveraging its global expertise while adapting to the local business environment.

The first key element of this strategy is to tailor solutions for local needs. Roland Berger emphasises a deep understanding of local market dynamics and offers customised strategies that are specifically designed for the Vietnamese market.

This includes focusing on key sectors such as industrial development, digital transformation, infrastructure, and healthcare – areas that are pivotal to Vietnam’s economic growth.

The second element, is the industry expertise and thought leadership: The firm brings global expertise in industries like cars, energy, consumer goods, and healthcare, which are critical to Vietnam’s rapidly developing economy. By offering insights and practical solutions backed by industry experience, Roland Berger helps clients navigate challenges and seize new opportunities.

In our era currently, digital transformation focus is an inevitable. Roland Berger’s strong emphasis on digital transformation helps Vietnamese companies adapt to the global trend of technological innovation.

The firm provides end-to-end support in digital strategy, automation, and technological integration, making it a key partner for companies looking to modernise.

Last but not least, we are focusing on infrastructure and urbanisation projects. Given the large-scale infrastructure and urbanisation needs in Vietnam, Roland Berger positions itself as an expert in economic master plans for major provinces across Vietnam.

This is particularly important in a rapidly developing country with a growing demand for efficient infrastructure.

The company is leveraging its global expertise while adapting to Vietnam’s business environment