Taiwan Excellence launches 5th year campaign in Vietnam

Taiwan Excellence 2014 represents 45 brands in different fields including ICT, home appliances, health care & fitness, and transportation. The brands include many internationally acclaimed ones such as Acer, BenQ, HTC, ADATA, and Transcend in information technology and Caesar, ALYA, Cashido and Chanson Water in household water systems and bathroom solutions.

Representing the automobile industry of Taiwan this year is KYMCO, a familiar scooter brand name to many Vietnamese, and representing the bicycling industry is Strida and Tern, famous for their folding bikes.

There will be various promotional activities with prizes and giveaways to engage local consumers. The activities are going to be held at Royal City at 72A Nguyen Trai Street, Thanh Xuan district in Hanoi from July 25 to 27 and at Crescent Mall in District 7 in Ho Chi Minh City in August.

Organised by the Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs of Taiwan and implemented by the Taiwan External Trade Development Council (TAITRA), Taiwan Excellence’s campaigns aim to assist quality Taiwan OBM (own brand manufacturing) companies in raising brand awareness among consumers in emerging markets including Indonesia, India, Vietnam, the Philippines, and China.

Taiwan and Vietnam have always been known as strategic trading partners. Statistics from the Ministry of Planning and Investment of Vietnam also showed that Vietnam and Taiwan’s bilateral trade in 2013 was $12 billion, in which Vietnam’s exports to Taiwan was $2.6 billion and Vietnam’s imports from Taiwan was $8.9 billion, up 14.3 per cent and 5.6 per cent on year, respectively.

According to the General Statistics Office of Vietnam, Taiwan is one of Vietnam’s largest foreign investors with over $28 billion registered in 2013.

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