SCG opens first building materials showroom in Vietnam

Together with SCG’s first introduction of premium quality products under “SCG” and “COTTO” master brands in Vietnam in 2010, this showroom once again strengthens SCG’s commitment to step firmly into the local market to offer customers more various choice of premium construction and building materials and products. SCG aims to achieve $12.8 million sales in building materials business for Vietnam in 2011.

SCG Building Materials Showroom in Hanoi, located on 196 Truong Chinh Street, covers a spacious 3-storey building of total 660-square-meter and it will provide SCG product information, technical data and consultant service to architects, designers, developers and house owners under two master brands “SCG” and “COTTO” such as SCG SmartBOARD and SCG SmartWOOD, SCGCeramic Roof Tile “EXCELLA” collection, SCG Concrete Roof Tiles “CPAC Monier” and “Prestige” collection,  SCG Thermal Insulation, SCG Acoustic Insulation and COTTO tiles, sanitary wares and fittings.

Besides, all new innovative product and building material solution will also be displayed in such showroom. It operates six days a week, Monday to Saturday, 8.00 am to 5 pm in order to fulfill the demand of all customers.

“Vietnam is always our strategic market that we give our priority to develop in our vision to become an ASEAN sustainable business leader as the lifestyle of people here are similar to Thailand, especially in building materials business. The opening of this flagship showroom is such an important move in our strategy which strongly demonstrates the significant position of Vietnam market in our regional investment,” said Sattawat Thitaram, Vietnam country director, SCG Building Materials.

Thitaram added: “In the near future, SCG plan to open the second showroom in Ho Chi Minh City as well. And by the next 5 years, we plan to have a strong distribution network of building materials of more than 50 authorised dealers in 34 strategic areas, covering more than 90 per cent of Vietnam population”.

SCG, one of leading conglomerates in the ASEAN region, comprises five core businesses:  SCG Chemicals, SCG Paper, SCG Cement, SCG Building Materials and SCG Distribution. With more than 100 companies under its umbrella and 30,000 employees, SCG creates and distributes innovative products and services that response to the current and future needs of consumers.

SCG began its regional expansion with Vietnam as a strategic country since 1992. Currently, SCG has ten operations in Vietnam with more than $270 million of the total assets, $400 million USD of sales and trading volumes, andemploys more than 800 local employees. The group also studies for further investment opportunities in Vietnam.