Merap and Lion announce strategic partnership

January 18, 2023 | 11:23
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Merap Group Corporate and Lion Corporation (Japan) on January 16 signed a Master Investment Agreement (MIA) to promote future development.

The agreement marked a significant turning point of Merap since its establishment with the vision of becoming a leading healthcare company in Vietnam. The signing ceremony also took place around the 50th anniversary of Japan and Vietnam’s diplomatic relations.

Merap and Lion announce strategic partnership
Merap Group and Lion Corporation sign Master Investment Agreement. Dao Xuan Dinh, co-founder and chairman of Merap and Itsuo Hama, chairman of Lion Corporation

Specialising in research and development and consumer understanding, Merap Group has an advantage in manufacturing innovative products that are technologically advanced in Vietnam.

Meanwhile, Lion Corporation, Merap’s strategic partner from Japan, possesses significant strengths in research and development (R&D), global/Japanese standard technologies, high-quality product portfolio with various international brands, global corporate network and a worldwide distribution platform.

Under the strategic partnership, Merap Group and Lion Corporation will strategically exchange expertise while embracing the cultures and values of each other.

The strategic partnership with Lion is expected to help Merap enhance its quality to the standard of J-GMP (equivalent to EU-GMP quality standard), maximising the efficiency and competitiveness of Merap's healthcare products. The Japanese-quality products of Lion will be gradually reach Vietnamese consumers, leveraging the extensive coverage of Merap's distribution channel.

Merap and Lion announce strategic partnership
The signing ceremony was witnessed by Merap and Lion’s representatives

Dinh Xuan Dao, chairman of Merap said, "The strategic partnership with Lion Corporation (Japan) via M&A is a demonstration of Merap's relentless efforts to become a leader in Vietnam’s healthcare sector. This marks the transformation of our business model, which changes from a traditional pharmaceutical company into a healthcare company. We are confident that Lion Corporation will elevate Merap's brand position in domestic and international markets."

Founded in 1999, Merap Group is a leading pharmaceutical group in Vietnam with outstanding strengths, possessing a comprehensive control strategy with German standards, pioneering advanced technologies, R&D, and multi-channel omnichannel retail systems.

Merap Group commits to accompanying Vietnam's healthcare system and community to bring a healthier future. In terms of human resources, Merap Group always creates conditions for each member to unleash creativity, learn, from experience, and develop in an environment of cohesion and sharing.

Lion Corporation was established in October 1891 in Tokyo (Japan). Lion is a corporation specialising in manufacturing and trading in pharmaceuticals, oral care, beauty care, fabric care, and living care, with global brands distributed worldwide such as:

Oral care: Systema, Clinica, Kodomo, Nonio

Beauty care: Kirei Kirei, Hadakara, SunoHada

Fabric care: Top Nanox, Soflan

Living care: Mama Lemon, Magica

Eye drops: Eyemiru

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By Bich Thuy

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