Mapping Vietnam’s F&B on the gastronomic map

January 02, 2024 | 08:30
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While the economy remains uncertain for 2024, we anticipate positive developments in the hospitality and food and beverages (F&B) market, particularly within the luxury segment.
Mapping Vietnam’s F&B on the gastronomic map
Le Minh Huy, marcom manager Hotel Des Arts Saigon

Ho Chi Minh City is witnessing an increasing number of intriguing F&B concepts, signalling a positive trend that is likely to attract more guests to Vietnam. The establishment of prestigious guides and awards, such as the Michelin Guide, is also a positive indicator that is putting Vietnam on the gastronomic map of the world. We expect to see more guests choosing our destination to experience the unique culinary offerings.

Additionally, the local authorities are introducing more exciting tourism products to the market, from international music concerts to culture festivals. There is an effort to simplify the visa process and offer visa exemptions. I believe it will make Vietnam a more attractive destination in the world travel market.

Last year was a good year for us, as the travel market bounced back quite strongly. We seized this opportunity to tailor our services to accommodate luxury travellers, one of the niche markets that rebounded strongly after the pandemic. We focused on creating a memorable experience for our guests, understanding that it is the emotional touch that guests will remember when they resume travelling. We have also observed a significant increase in online bookings. Given that the majority of our guests are travelling for leisure purpose, direct online booking is becoming increasingly crucial. Guests now seek information online and expect a streamlined booking process.

Especially, sustainable development and responsible travel have been our key focuses. Throughout the past years, we initiated various actions, such as eliminating all non-reusable plastics at the front of the house and continuing this effort for the back of the house. Reducing food waste has also been a priority as part of Accor’s global commitment.

In 2024, our hotel is working towards achieving the Green Globe certificate – a global assessment of the sustainability performance of travel and tourism businesses and their suppliers. This represents a true commitment from the hotel to make responsibility and green travel core values of our business.

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