LG deepens presence in Vietnam

August 03, 2012 | 10:39

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More than one month after launching its first brand shop in Hanoi’s Lang Ha Street, LG Electronics Vietnam has ramped up efforts to open four other brand shops.

>> LG launches first brand shop in Vietnam

The Nha Trang, Da Lat, Phan Rang and Quang Ngai shops are part of its campaign to develop a system of 20 brand shops across the country in 2012.

Vietnam-based LG brand shops were built and designed up to LG brand shop system’s global standards.

Each brand shop hosts a premium range of latest LG products ranging from household appliance line-ups like LCD TVs, fridges, air-conditioners, washing machines, ovens to smart hi-tech products like LG Cinema 3D Smart TVs latest versions, tablets and compelling 3D products.

Specifically, these brand shops offer consumers the opportunity to experience LG’s latest product innovations first hand. Customers can interact with any items of their interest getting heartfelt support from the team of LG staff and consultants.

Parallel to introducing customers the entire spectrum of LG product ranges at one stop, LG brand shops promise to turn customers’ monotonous shopping experience into a pleasing entertainment.

“Developing LG brand shops in Vietnam is part of the LG brand shop global development strategy. In Vietnam we have not given out a final number of our brand shops. Our prime objective is to open more brand shops throughout rural and urban areas, via which we aim to providing more experiences for our Vietnamese consumers and introduce new premium product images to our customers,” said LG Electronics Vietnam’s general director Ko Tae Yeon.

vir.com.vn

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