JTI’s goal to reduce poverty and sustain livelihoods

JTI’s community investment initiatives are helping hundreds of beneficiaries to raise their living standards

JTI Vietnam has started an initiative to support the construction of housing, with the company granting two disadvantaged households in the Mekong Delta province of Tien Giang.

By granting the homes, JTI wishes to extend its help to those in need to improve their living standards. Through the programme, the support of JTI will allow for the selection of disabled people or poor households nationwide who require support and provide work equipment for them, as well as contributing to housing construction on a quarterly basis.

Tran Huu Tam, vice chairman of the Ho Chi Minh City Sponsoring Association for Poor Patients said, “We greatly appreciate those companies who always raise their hand to support us in poverty reduction projects such as JTI. With their meaningful support to build a suitable house for these two poor households, I believe that the beneficiaries will be able to improve their living standards. We also hope that JTI will continue to support charity projects.”

JTI Vietnam and its ­distributors has previously partnered with a non-governmental organisation named Maison Chance to run the Sharing is Caring charity programme for ethnic minority groups and people with disabilities in the Central Highlands province of Dak Nong. The main objective of the programme is to improve living conditions through donating milk, instant noodles, soap, washing powder, and clothes, among other actions. Fifteen JTI employees volunteered their time to spend two days interacting and socialising with the 200 beneficiaries.

Corrado Mautone, general manager of JTI Vietnam said, “We have been operating in Vietnam for 20 years and are proud to create directly and indirectly about 400 jobs in the country, continuously investing in the wellbeing and development of our employees. JTI in Vietnam has for many years been contributing and supporting projects that aim to provide a sustainable livelihood for the disadvantaged and vulnerable in society, and this project is an important building block to a long-term ambition for larger deployment.”