Involve Asia makes its foray into Vietnam

June 20, 2022 | 08:33
Involve Asia, a platform for partnership marketing in Southeast Asia, has expanded to Vietnam.

With over 500 paying clients and 400,000 marketing partners registered, Involve Asia has processed over $1.4 billion since its launch, with strong business performance spurred on by digitalisation and mobile penetration in Southeast Asia.

As a leading regional martech platform, Involve Asia works with brands and partners, allowing them to increase their online revenues
As a leading regional marketing tech platform, Involve Asia works with brands and partners, allowing them to increase their online revenues

“Vietnam is an important market for Involve Asia as it is one of the fastest-growing economies in Southeast Asia with a vibrant and technologically savvy population. With an e-commerce market in the country that is accelerating rapidly and has high social media usage, it presents a ripe opportunity for us to help brands in the country reach their customers through our proprietary solutions in a cost-efficient manner, and ultimately scale their business through partnerships with influencers, apps, and affiliate sites,” explained Jimmy How, CEO and founder of Involve Asia.

One of the challenges Involve aims to solve in Vietnam is the long payment cycles that marketing partners face when running campaigns on behalf of advertisers, typically between 60-90 days.

Leveraging on its proprietary risk scoring system, Involve’s platform enables advertisers to weed out fraudulent activities and to ensure high-quality outcomes are paid out quicker. Involve’s express withdrawal capabilities allow marketing partners to receive their money as quickly as 15 days, which enables partners to manage their cashflows and scale up their operations.

Involve Asia makes its foray into Vietnam
Jimmy How, CEO and founder of Involve Asia

Jimmy added, “We are looking to expand our footprint in the region by helping advertisers grow and manage their marketing partnerships more efficiently. One of the ways we plan to do this is by enabling advertisers to leverage our risk scoring system to ensure that their marketing partners get paid quicker, without having to hire additional operational staff as their marketing partnerships scale”

The region’s top e-commerce, travel, and finance brands use Involve to manage over 1.2 million partnerships with marketing partners such as TechRadar, Microsoft, Honey, Shopback, and others.

Headquartered in Kuala Lumpur, Malaysia, Involve Asia has offices in six countries in Southeast Asia, and counts global venture capitalist firms 500 Startups, Accord Ventures, OSK Ventures International, GDP Venture, CAC Capital, and Cradle Seed Ventures as their investors.

According to the e-Conomy SEA 2021 report by Google, Temasek and Bain, the e-commerce market in Vietnam is estimated to increase by 32 per cent within 5 years to reach $39 billion in 2025.

In addition, 78.7 per cent of internet users made an online purchase in 2021 based on a study conducted by We Are Social.

The accelerated pace of e-commerce adoption has pushed merchants in Vietnam to go digital in order to reach their customers, fueling a 23 per cent increase in digital ad spending in 2021 from the previous year, and is projected to grow 14 per cent to $934 million in 2022.

By Thai An

What the stars mean:

★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional