Gojek appoints new leader in Vietnam

January 18, 2023 | 15:00
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Gojek, Southeast Asia’s leading on-demand mobile platform, on January 18 announced that Sumit Rathor had been appointed as its general manager.
Gojek appoints new leader in Vietnam
Sumit Rathor will be responsible for overseeing Gojek operations in the Vietnamese market and leading strategic growth of the business moving forward

He will be responsible for leading Gojek Vietnam’s next chapter of growth, focused on business sustainability, while continuing to create a positive social impact for the company’s customers and partners.

With more than 20 years’ experience in strategy, operations and finance, Rathor joined Gojek in 2019 as regional head of Gojek, Indonesia, managing central and east Java Bali territories.

He later relocated to Vietnam in 2022 to lead Merchant, Marketing and Strategy functions, bringing extensive knowledge and hands-on expertise in maximising human capital in technology-driven environments to deliver increasing value for stakeholders.

He takes over from Duc Phung, co-founder and former general manager of since 2020, who has chosen to seek new professional challenges outside the organisation.

Catherine Hindra Sutjahyo, head of Food and Indonesia Sales & Ops of Gojek said, “As we welcome in a new year in Vietnam, we also enter a new chapter for our business. After more than four years helping to lead the growth and transformation of Gojek in Vietnam, Duc has decided now is the right time for him to seek a new professional challenge outside of the organisation - he leaves with my personal thanks and best wishes for the future.

“Sumit’s diverse experience, proven track record in managing global and regional markets and uncompromising focus on creating a positive impact for our users and partners make him the ideal candidate to steer Gojek Vietnam on the next phase of its journey. I am confident that under Sumit’s leadership, the team in Vietnam will continue to reach new heights and drive deeper growth in the market.”

Rathor said, “Vietnam is an important and vibrant market for Gojek, and our agile nature combined with deep hyperlocal understanding means we are perfectly placed to capitalise on this potential, building on our strong progress to date."

"I am delighted to have the opportunity to lead Gojek Vietnam on the next phase of our journey so that together we can build an even stronger business and continue making a positive impact to those that rely on our services.”

During his tenure managing Indonesian territories, Rathor played a pivotal role in strengthening Gojek’s market share and ensuring the resilience and recovery of the business during and after the pandemic.

He built a strong local team and worked to standardise and strengthen integrated processes across multiple territories. Prior to joining Gojek, Sumit held various senior leadership positions in the global manufacturing industry, driving immense growth across multiple regions.

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By Thanh Dat

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