Generali’s new investment-linked product benefits local customers 

Generali’s new investment-linked product benefits local customers

VITA – Dau Tu Nhu Y (VITA- Invest The Way You Desire) offers customers the flexibility to select from different protection options at the same premium, attractive bonuses, and an opportunity to invest in the stock and bond markets via investment funds managed by the two leading asset managers in Vietnam, VinaCapital and Dragon Capital. For the first time in the market, at the same premium, customers can select from four options for death and total permanent disability benefits according to their protection needs.

These options include Protection 50, Protection 100, Protection 150, and Protection 200 for the equivalent percentage of sum-assured respectively, plus policy account value. Additionally, customers will also be covered for critical illnesses, hospitalisation, or accidents with a range of optional riders.

VITA – Dau Tu Nhu Y also offers best-in-class bonuses. Policyholders are entitled to a startup bonus of up to 5 per cent of the annual premium, regular bonuses equivalent to 4 per cent of the average account value, and special bonuses of up to 400 per cent of the annual premium.

The new product offers customers the choice to invest in various equity and bond funds in accordance with their risk appetite and the flexibility to adjust their investment plan, including fund switches, fund withdrawals, top-up investments, and premium holidays, among others.

It also features a unique investment mechanism with four unit-linked funds managed by VinaCapital and Dragon Capital to leverage their unique strengths and optimise customers’ investment returns.

In addition to putting emphasis on its product competitiveness and transparency, Generali is also paying attention to making its services simpler and smarter.

Tina Nguyen - CEO, Generali Vietnam

Through VITA – Dau Tu Nhu Y, policyholders can easily manage their policies and conduct most transactions such as updating information, making premium payments, switching funds, or submitting claim requests anytime, anywhere via GenVita.

Generali’s customers also get free health consultations with experienced doctors via the Alo Dr. Gen function and participate in the VITA-Rewards customer loyalty programme on GenVita.

“We are very pleased to celebrate Generali’s 10th anniversary in Vietnam with the launch of this special product,” said Tina Nguyen, CEO at Generali Vietnam. “We are confident that with its great flexibility and competitiveness, it will be well received. Generali will continue to innovate and strive to meet the Vietnamese customers’ evolving demands for protection, savings, and investment, as well as excellent customer experience.”

Generali Vietnam is taking pride in its strong focus on improving the customer experience and has received numerous awards as a result. Last year, the company continued to garner prestigious recognition such as being named one of the “Top 10 Companies with a Happy Workforce” by Anphabe; “Marketing Campaign of the Year” for the Song Nhu Y campaign by InsuranceAsia News; organisational and individual commendations from the Minister of Labour, Invalids and Social Affairs in recognition of its outstanding contributions to Vietnamese children’s wellbeing and protection; and attaining Saigon Times CSR 2020 certification for outstanding community contributions.

After 10 years operation in Vietnam, the company currently has a nationwide network of more than 70 GenCasa agency offices and customer service centres, serving over 400,000 clients.