Generali Vietnam and NFVC team up for community support

Tina Nguyen, CEO of Generali Vietnam, sharing about the plan to carry out the programme across the country

The programme announcement event was graced by Le Quan, Deputy Minister of Labour, Invalids and Social Affairs; Hoang Van Tien, director of the National Fund for Vietnamese Children; Tina Nguyen, CEO of Generali Vietnam; Ngo Trung Dung, deputy secretary-general of the Insurance Association of Vietnam, as well as more than 40 local media representatives. The event was also joined by Merited Artist Xuan Bac, NFVC’s Goodwill Ambassador.

“Sinh Con, Sinh Cha” is part of The Human Safety Net, a global movement by Generali Group initiated in 2017. The Human Safety Net’s families programme supports parents in the first six years of their children’s life to lay the strongest possible foundations for their future, contributing to early childhood development (ECD) in disadvantaged communities around the world. In Vietnam, the local programme is developed by NFVC and Generali Vietnam, referencing UNICEF’s materials.

The programme aims to offer parents with children aged from new-born to six years parenting knowledge, experience, and skills to help children grow to their full potential in the love of the family. The programme extends its reach to the community with practical and useful content via creative and interesting formats.

In its first edition, the programme focuses on three topics of health, behaviour, and intelligence of children under six. The programme will be delivered via an online sitcom series, in which Merited Artist Xuan Bac, NFVC’s Goodwill Ambassador, is involved in directing and acting; as well as local workshops organised in selected kindergartens across Vietnam.

Leaders of MOLISA, NFVC, Generali Vietnam CEO, Merited Artist Xuan Bac, UNICEF representative, and project team members

The programme’s booklets and online sitcom will be available free of charge while parents will enjoy free admissions to all parenting workshops.

From now until the end of the year, at least 2,000 parents and children under six, and about 400 kindergarten teachers and officers from cities and provinces across Vietnam are expected to benefit from the programme. In addition, the programme targets to reach millions more via digital platforms.

Apart from financially sponsoring the programme’s development and implementation, Generali Vietnam also provides volunteering support. The company’s selected staff and agents who have received necessary training will help facilitate local parenting workshops. The programme will also offer meaningful gifts to the most disadvantaged families in the communes where the workshops take place.

“The current society is facing many issues, including challenges that distort our culture and erode traditional family core values. Many parents still lack the skills necessary to take good care of their children, leading to child violence and abuses that impede the children’s comprehensive development,” said Hoang Van Tien, director of the NFVC at the programme announcement event.

“Sinh Con, Sinh Cha” was conceived out of a desire to help and support parents and guardians through sharing knowledge and skills in the areas of child health, education, and protection. We are glad to partner with Generali Vietnam, who shares the same vision of the importance of supporting children’s development and advocating the rights of Vietnamese children,” Tien noted.

Tina Nguyen, Generali Vietnam CEO, said the programme aims to promote the importance of parental roles as well as the necessary know-hows to fulfill these roles to parents across the country, as well as contribute to the realisation of Generali’s strategy of “Becoming a Lifetime Partner” to Vietnamese families.

The NFVC and Generali Vietnam have joined hands to support the community since 2016 with the “Your Companion To School scholarship programme benefiting students in hardships.

As of June 2020, the programme has granted 3,000 scholarships to disadvantaged students across Vietnam and is in continuation.