Generali Vietnam launches unique customer loyalty programme VITA-Rewards

VITA-Rewards is uniquely designed to enable customers to easily accumulate, monitor, and redeem their reward points for a variety of attractive gifts on GenVita

Points are also rewarded when customers participate in health and wellness activities. The points can be accumulated and redeemed for gifts on Generali Vietnam’s digital health ecosystem GenVita.

VITA-Rewards, which stands for “gifts of life”, was uniquely designed by Generali Vietnam to enable customers to easily accumulate, monitor, and redeem their reward points for a variety of attractive gifts on GenVita.

Customers are rewarded with points upon premium payment or on special occasions such as their birthday or New Year.

In addition, customers can earn unlimited reward points when participating in exciting activities and challenges on GenVita, which are aimed to improve the health and wellness of customers and the community.

Under VITA-Rewards programme, Generali Vietnam has also expanded its VIP customer segment by three folds, compared to the previous programme and reward customers upon upgrading their membership tiers. Customers are rewarded when successfully activating GenCare accounts, a smart policy management function on GenVita.

Generali Vietnam currently has a nationwide network of over 60 GenCasa (agency offices) and customer service centres, serving over 300,000 clients

Tina Nguyen, Generali Vietnam CEO, said, “We have invested strongly in the VITA-Rewards programme, going beyond the conventional gift giving. Developed and run on our digital health ecosystem GenVita, VITA-Rewards is poised to offer unique customer experience while contributing positively to better health and quality of life for our customers and the community.”

GenVita is a digital health ecosystem developed by Generali Vietnam, offering free services to its customers and the community. Apart from enabling users to research, buy, and manage insurance policies online, GenVita provides useful and reliable information on health and finance topics and encourages its users to look after their health.

Generali’s customers can earn unlimited reward points when participating in exciting activities and challenges on GenVita

Specifically, users can use the GenGo function on GenVita to track their daily footsteps, form teams to compete and exercise to improve their health. Another unique feature of GenVita is Alo Dr. Gen, which allows users to get free health consultations via telephone with Generali’s medical doctors seven days a week.

Generali Vietnam is a member of Generali Group, one of the largest global insurance and asset management providers from Italy.

In Vietnam, after nine years of operation, Generali Vietnam currently has a nationwide network of over 60 GenCasa (agency offices) and customer service centres, serving over 300,000 clients.

The company takes pride in its strong focus on improving the customer experience and has received many awards as 2017 and 2018 Best Customer Service and 2018 Most Innovative Insurance Company by International Finance Magazine, 2017 Excellent Brand by Vietnam Enterprise Development Science Union and 2017 and 2018 Golden Dragon by the Vietnam Economic Times.