Bloom. ignites global F&B innovation as trailblazing centre debuts in Vietnam

Poised to reinvent the culinary and beverage sector with its trailblazing, cost-effective approach to product development, Bloom. represents a dynamic leap forward for the industry.

The event was attended by high-profile representatives, including Sweden's Ambassador to Vietnam Ann Måwe, Pham Hong Quat, director-general of the National Agency for Technology Entrepreneurship and Commercialisation, along with senior figures from Vietnam's leading food and beverage companies.

As Eliseo Barcas, managing director of Tetra Pak Vietnam articulated, "Bloom. demonstrates our long-term commitment to Vietnam, playing a vital role in the nation's innovative and transformative goals, and unlocking the vast potential of the local F&B sector."

The state-of-the-art centre is designed to fast-track the transition of F&B brands' ideas into concrete concepts and enable small-scale production for market testing.This smooth transformation to larger-scale production aims to expedite innovation in a rapidly changing market that is increasingly demanding in terms of nutritious, healthy, and sustainable products.

Johan Boden, CEO of DenEast Vietnam said, "The speed and cost-efficiency required for innovation is a significant challenge for F&B brands."

He highlighted the difficulties faced by smaller brands needing large-scale equipment, and the risk of production disruptions for established brands that lack micro-innovation facilities.

By leveraging Tetra Pak's advanced technology and all-inclusive expertise, along with DenEast's manufacturing capabilities, Bloom. offers a novel solution. The centre provides extraordinary flexibility, efficiency, and speed-to-market, eliminating the need for brands, regardless of size, to invest in equipment. It serves as a one-stop-shop for the industry's needs.

The ambition of Bloom. extends beyond Vietnam's borders, as the centre aims to serve the needs of F&B brands throughout the region and even further afield.

Barcas conveyed the centre's ambitious goals, "At Bloom., our aspiration is to dramatically cut down product creation cycles from years to mere months. Here, brands can get their new products in small batches faster than ever before."

He further emphasised the benefit of Bloom's services, stating, "Brands can bring their innovations to market at an extraordinary pace without the need for substantial financial investment in equipment."

This cutting-edge initiative marks a significant stride in Vietnam's aim to become a global leader in F&B innovation, offering a model for the industry that blends speed, cost-efficiency, and quality into a seamless package.

Bloom.'s launch signals a bright future, not only for Vietnam, but for F&B brands striving for innovation and growth worldwide.

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