AEON Vietnam launches new retail format in Hanoi

The compact format of AEON The Nine has an area of 1,000-5,000 square metres. These shops are in urban and residential areas, aiming to bring Aeon's quality closer to customers

AEON The Nine is the first store to be launched as a compact store by Aeon. The first store is located in an area of 1,200sq.m, with a food court and a supermarket.

To meet the customers' needs for convenience in daily meals, the Delica food court offers a variety of ready-to-eat products, which are typical of AEON such as bread and cakes, coffee, sushi, and Japanese bento. With a spacious seating area, many young customers can also choose AEON The Nine as a place to work and study every day or meet friends on the weekend.

The supermarket area in AEON The Nine has a full range of products from fresh flowers to fresh, dry, and frozen food. There are also healthcare and beauty products, as well as many other household products. There is also an area dedicated for mothers and babies with a variety of diapers, milk, and other products.

At AEON The Nine, AEON Vietnam also introduces to customers products from AEON''s private brands such as AEON Topvalu and Hóme Cóordy, AEON's brand for household products and furniture.

AEON The Nine also integrates a series of services such as cashless payment counters, integrated AEON Vietnam membership card points, and promotions. At the same time, customers can also easily save time with shopping via their phones and grocery shopping and home delivery services by contacting customer service or ordering through AEON Vietnam's app.

General director of AEON Vietnam, Furusawa Yasuyuki said, “The biggest goal of AEON Vietnam is to meet the needs of customers and help them shop more conveniently by increasing our presence, developing new formats, and expanding business locations. In addition, AEON Vietnam also focuses on developing private brands with AEON's characteristics. We will also promote digitalisation, e-commerce, and cashless payments."

In recent years, Vietnam's retail market has witnessed a boom in modern commerce with a variety of models, especially small- and medium-sized shops and supermarkets.