200 SMEs named for Vietnam National Pavilion 2025

June 13, 2025 | 14:39

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Vietnam Trade Promotion Agency (Vietrade) and Alibaba.com announced the 200 standout Vietnamese businesses on June 12 that have been chosen for Vietnam National Pavilion 2025.

The announcement was made at the 2025 Annual B2B Online Export Summit, co-hosted by Vietrade and Alibaba.com.

Vu Ba Phu, director of the Vietnam Trade Promotion Agency (VIETRADE) at the Ministry of Industry and Trade (MoIT) said, "The Vietnam Pavilion scheme has emerged as a model for digital trade promotion in Vietnam. It's more than just a digital storefront; it's a strategic, integrated trade promotion model tied to the national brand. It ensures transparent business selection and provides capacity-building, support, and networking opportunities, from pre-transaction engagement to after-sales service."

The initiative aims to equip small- and medium-sized enterprises (SMEs) with tools and strategies for global expansion by granting them 'Featured Business' status on Alibaba.com, providing them with enhanced product visibility to reach global buyers.

200 SMEs named for Vietnam National Pavilion 2025

The selection process, conducted between December and May, assessed businesses based on product quality, performance on Alibaba.com, and export potential in key sectors such as agriculture, food and beverage, furniture, handicrafts, apparel, and accessories. Special emphasis was placed on supporting new entries, with less than three months of activity on Alibaba.com to integrate them into the global digital economy early.

Featured businesses will receive comprehensive support to enhance export performance, increase brand awareness, and expand market reach. Selection by Vietrade and Alibaba.com elevates brand recognition and reputation among international buyers. Additionally, the scheme offers over 100 training sessions covering essential areas of e-commerce success, such as store optimisation, product development, digital advertising, and cross-border logistics, equipping businesses with the tools necessary for sustainable growth in global markets.

Participating sellers from last year experienced a 230 per cent increase in buyer inquiries compared to the platform average, highlighting strong demand for Vietnamese products and the effectiveness of the initiative in driving international sales.

Young Liu, head of Vietnam Business at Alibaba.com

Young Liu, head of Vietnam Business at Alibaba.com said, "The Vietnam Pavilion is not just a showcase of Vietnamese products, it's a gateway to global markets. With 200 featured businesses in 2025, we're doubling down on our commitment to digitalising Vietnam's export sector and helping SMEs accelerate growth and establish a solid position in the global marketplace."

V. KAUS Co., Ltd. began as a small family dried fruit and spice business in 2013 with just VND4 million in startup capital but has since grown into an international food and beverage success story. Founded by Vo Thi Hoang Van, the company leveraged Alibaba.com to transform its operations, achieving $3.6 million in revenue within two years of joining, with $2.5 million from exports since 2024.

Hoang Van said, "We started with small, scattered orders, but with persistence and a clear strategy, we eventually secured multi-million-dollar export deals. Being part of the Vietnam Pavilion was pivotal, solidifying our brand and connecting us with long-term global clientele."

The company now aims to double its export revenue within 12 months while developing direct-to-consumer channels in key target markets.

Founded in 2017 in Binh Duong, Sukavina Co., Ltd. is a distinguished member of the newly selected businesses for Vietnam National Pavilion 2025. With professional manufacturing capabilities and solid export experience, Sukavina offers a diverse product range, including wooden and metal furniture, bunk beds, decorative shelving, trolleys, and custom mechanical parts.

By strategically targeting the global business-to-business segment through Alibaba.com, Sukavina has expanded into major markets such as the US, Canada, Japan, India, and Australia, securing multi-million dollar orders.

Le Quoc Tuan, deputy director of Sales and Marketing at Sukavina expressed his excitement, "We are delighted to be selected for the Vietnam Pavilion and look forward to learning from Alibaba.com experts and esteemed peers. We're particularly excited about the potential to expand our global reach and elevate our market performance."