UPS appoints Russell Reed to lead package operations in Vietnam

UPS appoints Russell Reed to lead package operations in Vietnam

As managing director of UPS Thailand and UPS Vietnam, Reed’s responsibilities will include the overall management of the company’s express business in both markets, and identifying opportunities for growth. He will report to the president for UPS South Asia District, Jim O’Gara.

“With both countries continuing to strengthen their bilateral relationships, UPS’ 30-year cross-border trade experience in Asia places us in a good position to help local businesses contribute to the two-way trade goal of $20 billion by 2020,” said O’Gara.

“Russell has more than a decade of experience working in Asia, and the insights he has gained while in the region will benefit Vietnamese businesses looking to increase their engagement in intra-Asia value chains,” O’Gara added.

Bilateral trade between Vietnam and Thailand grew by an average of 13 per cent annually over the past five years.

“Vietnam’s recent ratification of free trade agreements with the European Union and Canada, and participation in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) come together to spell out opportunities for small and medium-sized businesses,” said Reed. “The past few years have seen a transformative shift in global and regional value chains. I expect that we will continue to see increased participation of ASEAN businesses moving forward. The new responsibilities for Vietnam, in addition to Thailand, will enable UPS to deliver synergistic solutions for customers in either of these two markets.”

Before assuming country manager responsibilities for UPS Thailand earlier this year and now for UPS Vietnam, Reed served as director of marketing for UPS South Asia District. In this regional position, he led expansion initiatives, drove market competitiveness assessments, and established a strong position for UPS within identified market segments. His responsibilities also included overseeing agent operations for UPS in emerging Southeast Asian markets.

Reed’s UPS journey began in 1993 when he joined as an International Account Executive in the Oregon District. With over two decades of experience in the US and the Asia-Pacific, Russell brings expertise that spans strategic planning, supply chain management, new product development and launches, international marketing, sales enablement, strategic partnerships, and operations management in both developed and emerging markets. He has held multiple leadership positions that have helped UPS expand its service footprint and capabilities across diverse markets around the world.