Lego Group plans to build new factory in Vietnam to support long-term growth

Lego Group will build a new factory at VSIP III in Binh Duong

Lego Group today signed an MoU with Vietnam Singapore Industrial Park (VSIP) to build a new factory in Vietnam. The facility is planned to be the company’s first carbon-neutral factory and will include investments in solar energy generation.

Lego Group will invest more than $1 billion in the 44-hectare site in Binh Duong province around 50km from Ho Chi Minh City and create up to 4,000 jobs over the next 15 years.

Construction is set to begin in the second half of 2022 and production is due to start during 2024.

The new factory will be Lego Group’s sixth manufacturing site and second in Asia. It is being built to support additional long-term growth in the region so the company can continue to deliver play experiences to many more children in the years to come. Lego Group has achieved annual double-digit growth in the region since 2019.

The new site expands Lego Group’s global supply chain network which locates factories close to its major markets. This provides the flexibility to respond quickly to shifts in local consumer demand, shortens the supply chain, and reduces the environmental impact of shipping long distances.

Chief operations officer Carsten Rasmussen said: “We are very grateful for the support of the Vietnamese government in helping us achieve our ambition to build our first carbon-neutral factory. Their plans to invest in expanding renewable energy production infrastructure and a collaborative approach to working with foreign companies who are seeking to make high-quality investments were among the factors in our decision to build here."

“This investment will help us to bring the power of Lego play to future generations of children. We want to inspire and develop the builders of tomorrow, and it is critical that we do so by acting in the most sustainable way possible," he added. “We are also looking forward to partnering with VSIP to build this state-of-the-art factory which will directly provide thousands of jobs more to the region and indirectly support local businesses and communities.”

Nguyen Phu Thinh, general director of VSIP said: “We are excited to collaborate with Lego Group on this important investment and honoured they selected VSIP III in Binh Duong province. We are committed to offering international companies high-quality investments and sustainable solutions to create attractive long-term development opportunities.”

Building a carbon-neutral site

The new factory will feature solar panels on its roof and VSIP will build a nearby solar project on behalf of Lego Group. Combined, these solar parks will produce enough renewable energy to match 100 per cent of the factory’s annual energy requirements. It will be constructed with an aim to meet a minimum standard of LEED Gold, which covers all areas of sustainability including energy, water, and waste. The factory will be designed to accommodate electric vehicles and be outfitted with energy-efficient production equipment.

Lego Group with VSIP will plant 50,000 trees in Vietnam to compensate for vegetation removed during construction.

The new factory will meet Lego Group’s extraordinarily high quality and safety standards. Skilled local employees will be trained to operate the same high-tech production equipment used in every Lego factory around the world. This will make sure that each brick is made to the accuracy of 1/10^th of a hair's width so that it fits perfectly with bricks and products made over the past 60 years.

Carsten Rasmussen said: “Every Lego factory no matter where it’s located is designed to make the safest, best quality products, and provide a world-class work environment for our colleagues so we live up to our promise that only the best is good enough. When you buy a Lego set, you know you are getting a play experience that will last for generations.”

50 years of diplomatic relations

2021 marks 50 years of diplomatic relations between Vietnam and Denmark and Lego Group is excited to be able to announce such a significant investment in this anniversary year.

Denmark’s Ambassador to Vietnam and Laos, Kim Højlund Christensen said: “2021 is a milestone year for Danish and Vietnamese relations. During the past 50 years, both countries benefited economically and culturally from forging close ties – from development cooperation to trade and investment. This is the largest investment in Vietnam made by a Danish company. It shows the confidence and optimism we have in the future of this important partnership.”