The Grand Ho Tram prepares for greenlit tourism

June 09, 2021 | 16:16
Akshay Moza, vice president of the Commercial Division at The Grand Ho Tram Strip, shared with Timeout’s Que Chi his promising views on Vietnam’s tourism and hospitality industry amid the latest wave of COVID-19.

Why did you choose to invest more into the Ho Tram area, rebrand The Grand Ho Tram to InterContinental Grand Ho Tram, and launch the new Holiday Inn Resort Ho Tram in The Grand Ho Tram Strip complex?

the grand ho tram prepares for greenlit tourism

Ho Tram as a destination has had interesting developments planned for years, even before the pandemic. The current situation has made resorts and hotels realise the ability and resilience of the domestic market. Traditionally, Ho Tram has gained from the domestic market, and its proximity to Ho Chi Minh City gives it an edge over a lot of other destinations. Even before the current outbreak, this destination attracted domestic travellers, owing to its flexibility of travelling. Occupancies have also remained stable and strong, thus showing the consistency and buoyancy of the local market.

The two renowned brands InterContinental (IHG) and Holiday Inn are added values in our equation. Due to the lack of international travel, we decided to prepare ourselves for the future and build more rooms, capitalising on the development potential in the area and taking the franchise of the IHG brands to givesus more options to cater to various consumer tastes and stratas. Our vision is to establish ourselves as the leading entertainment destination, not just in the country but eventually in the entire region.

How does the rebranding affect future guests? Are there any changes in accommodation, services, and rates at the new hotel?

Besides the inception of a Club InterContinental lounge and in-room amenities incorporated following the IHG standards, there won’t be many changes to the accommodation. There will be an aesthetic uplift to the lobby along with certain public areas, however overall the Grand Ho Tram will maintain its grandeur. We remain an entertainment complex with world class facilities such as numerous restaurants and bars, an award-winning spa, a variety of beach-front recreational activities, and the multi award-winning Bluffs Golf Course. The new Holiday Inn Resort tower will further enhance the complex with multiple gourmet and recreational options like the food court, a kid’s club, a games arcade, and other fun-filled activities. These additions will further elevate the entire complex and allow us to cater to all guests from across the globe.

Which clients does the new hotel aim at and what unique offers are planned for them?

Looking at current consumer behaviour, we are proud that we give locals and expats an option to drive away from the city and spend their weekends in a relaxing and pleasing setting while avoiding airport hassle.

We are fully equipped to welcome guests by offering 1000+ rooms with an extensive state-of-the-art convention centre space with the capacity to serve over 1000 guests.

Additional facilities include an expansive outdoor park with a range of activities and green space along with hotel facilities such as a gym, spa, a marvelous kids club, and an array of food and beverage options included in our diverse restaurant offerings. In addition is the game zone, bowling alley, a golf simulator, pool tables, and other bar activities that make sure guests are kept engaged and provided with entertainment.

Which solutions have you applied at your hotel, resort, and casino to keep guests safe?

Before the official IHG’s brand franchise, The Grand Ho Tram Strip has carried out a range of directives to comply with the government’s instructions and keeping our guests safe which is our prime goal and of paramount importance to us. Immediate measures taken include keeping personal distance, wearing masks, and regular sterilisation of public spaces.

With the rebranding to IHG, those measures are formulated and called the IHG Clean Promise.

By Que Chi

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