MarsConnect – new-gen approach to personal finance with advanced AI

MarsConnect combines the precision of advanced AI with the expertise of professional advisors to offer a modern, user-centric approach to personal finance.

According to experts, in today's global economy, individuals face increasing financial pressure and growing demands for effective wealth management. Financial planning, however, is a specialized activity requiring expert guidance. Unfortunately, many financial advisors prioritise selling products over truly assisting clients in achieving their financial goals, leading to widespread dissatisfaction and mistrust.

MarsConnect is a next-generation financial platform offering personalised financial advisory services through the seamless integration of AI technology and professional human support. Its mission is to empower users with accurate insights and actionable advice, enabling them to achieve their financial aspirations.

By offering access to products from over 10 leading insurers in Vietnam, MarsConnect provides a wide range of insurance and investment-linked options. This makes it a one-stop solution for users to compare, select, and manage financial products, catering to diverse needs in an ever-evolving financial landscape.

Key features include: comprehensive product offerings such as life insurance, health insurance, and investment-linked policies; tailored recommendations based on individual lifestyles, goals, and needs; lifetime services in product management, filing of claims and product inquiries; and nationwide coverage available to everyone, everywhere in Vietnam.

AI algorithms help users

MarsConnect's AI algorithms assess users' financial data, market trends, and individual goals. This provides a foundation for creating highly personalised financial strategies tailored to their specific circumstances.

Human advisors work alongside AI to refine strategies, provide detailed product comparisons, and guide users in making informed decisions. This hybrid approach ensures users receive both technological precision and professional insights.

MarsConnect integrates products from Vietnam's most trusted warranties, allowing users to compare offerings from a single platform. Whether choosing life insurance, health insurance, or investment-linked plans, users can identify the best products for their unique goals and lifestyles.

Every user receives a customised financial plan, addressing income, expenses, savings objectives, and investment strategies. MarsConnect ensures these recommendations align with users' aspirations, helping them achieve both short-term and long-term financial stability.

To empower users, MarsConnect offers financial literacy tools and resources. By demystifying financial concepts and improving money management skills, these resources enable users to make more confident and informed decisions.

Vietnam is one of Southeast Asia’s fastest-growing economies, with its GDP projected to grow by 6.5 per cent annually over the next five years (World Bank). Rising disposable incomes and a growing middle class have spurred greater demand for sophisticated financial products and services.

The insurance market in Vietnam is expected to reach $3 billion this year, driven by a compound annual growth rate (CAGR) of 8.4 per cent over the past decade.

Life insurance penetration remains relatively low at 1.4 per cent of GDP, compared to 3.5 per cent in Southeast Asia, highlighting a significant growth opportunity (Vietnam Insurance Association, 2023).

Government initiatives aim to achieve 95 per cent health insurance coverage in 2025.

Additionally, Vietnam’s digital transformation is reshaping the financial services landscape. Over 70 per cent of the population are active internet users, and smartphone penetration stands at 74 per cent, enabling the rise of app-based platforms like MarsConnect.

The digital economy is forecast to contribute 25 per cent of GDP in 2025, underscoring the importance of digital-first financial solutions.

A smarter way to manage wealth

MarsConnect’s hybrid model blends the efficiency of AI with the personalised support of human advisors, delivering a unique and effective financial planning experience. Users benefit from advanced analytics to understand market trends and risks, paired with professional insights to make well-rounded decisions.

Global studies validate the value of this approach: 70 per cent of consumers globally prefer financial services that combine AI and human interaction (Accenture). And 96 per cent of financial service providers report higher client satisfaction through hybrid advisory models (McKinsey & Company).

This unique synergy ensures users receive not only data-driven recommendations but also the human judgment necessary to navigate complex financial decisions.

Despite Vietnam’s rapid economic development, challenges persist in the financial advisory sector. A 2023 survey by the Organisation for Economic Cooperation and Development revealed that only 24 per cent of Vietnamese adults feel confident in managing personal finances.

Many consumers remain wary of biased advisors who prioritise product sales over client interests.

MarsConnect addresses these issues by providing a transparent, user-centric platform that simplifies financial planning. With access to unbiased recommendations and a wide selection of trusted products, users can take control of their financial future with confidence.

MarsConnect is well-positioned to transform Vietnam’s financial landscape by supporting users across diverse demographics. From young professionals striving for wealth growth to families planning long-term security, MarsConnect caters to Vietnam’s evolving financial needs.

Its strategic focus areas include localised services: tailoring products and advice to Vietnam's financial environment; partnerships; collaborating with Vietnam's leading warranties to provide high-quality products; and financial inclusion; offering tools and resources to empower a wider audience, from first-time investors to experienced planners.

By aligning its goals with Vietnam's national digital transformation strategy, MarsConnect supports inclusive economic growth and helps users make smarter financial decisions.

The Vietnamese financial services market is expected to grow significantly over the next five years, fuelled by increasing awareness of the importance of financial planning, higher adoption of digital platforms among younger generations, and government-backed incentives promoting insurance and investment adoption.

MarsConnect's innovative hybrid approach positions it to capture this growing market. With a commitment to user-centricity and technological innovation, MarsConnect is set to become a trusted name in Vietnam's financial advisory sector.

MarsConnect is reshaping the way individuals manage wealth, offering a blend of technology and human expertise to meet the unique needs of its users. Its innovative hybrid model ensures every user receives personalised financial guidance, helping them achieve their goals with confidence.

With the launch of its Vietnam version, MarsConnect strengthens its mission of making financial advice accessible to all. Download the MarsConnect App and start your financial planning today.

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