Inspired vision drives Pebsteel to sustainable success

Sharing this 30-year journey, Sami Kteily, Pebsteel's executive chairman, compared it to a heroic story in the modern era.

Since setting foot in Vietnam in the early 1990s when the country was preparing for industrialisation and modernisation, Sami Kteily - executive chairman and Adib Kouteili - co-founder & director, recognised the potential the nation held. Thanks to their vision, they quickly introduced pre-engineered steel building technology that met international standards.

Leaders celebrate the achievements accumulated by Pebsteel over three decades

For the past three decades, Pebsteel has made numerous impressive achievements. At that time, the concept of a pre-engineered steel building was still strange to Vietnam, although it had appeared in the United States and Europe in the 1960s. With lots of potential, Vietnam was ready for the process of integration, industrialisation, and modernisation. Pebsteel’s presence together with pre-engineered steel building technology and modern standards from Europe applied in industrial construction have helped foreign and domestic investors rest assured about their projects in Vietnam and Asia-Pacific.

The company has also maintained its leading role in the industry with stable growth and continuous profits. Pebsteel staff coped with the Asian economic crisis in (1997-1998) and the global crisis (2007-2009) to maintain operational effectiveness as well as stabilise sales and growth. During the pandemic, Pebsteel faced numerous challenges such as order cancellations, fierce price competition, staffing shortages, and delayed processing progress due to social distancing. In these circumstances, leaders at Pebsteel showed great vision by quickly deciding to retain the workforce, continue to pay full salaries and bonuses, and aim to stabilise staff instead of downsizing or cutting expenses like many other enterprises.

After building a solid foundation for pre-engineered steel building industry in Vietnam in 1994, Pebsteel quickly conquered the Southeast Asian market with its second office in Thailand in 1999. Next was its non-stop expansion journey with 12 offices in Southeast Asia serving customers in over 50 countries. Even during the economic crisis in 2008, Pebsteel quickly expanded its market in six countries in ASEAN. Thanks to this expansion strategy, increased spending on marketing and training, new product ranges, and willingness to take a profit hit rather than reducing staff salaries and costs, Pebsteel was able to maintain its position as an industry leader.

Apart from over 6,000 sustainable and enduring works, Pebsteel can take pride in loyal and close relationships with its partners. Classing close partners at its cores, Pebsteel endeavours to make contributions to customers’ success. Indefinite support is available across all phases of each project, even when they are completed.

Leaders’ vision

To gain and retain its leading position in the industry for the past 30 years, it is impossible not to mention the great vision of Pebsteel’s leaders. As to Adib Kouteili, their success comes from constant support to find optimal solutions for customers, which is based not only technical expertise but also emotional quotient in each project consultancy.

Sami Kteily - executive chairman and Adib Kouteili - co-founder & director with “nothing is impossible” spirit at Pebsteel

The spirit of “nothing is impossible” is the guiding principle for Pebsteel staff, together with their hard work and continuous efforts. Constant innovation and welcoming the latest technologies and standards have helped Pebsteel over the years. Engineers at Pebsteel are trained to listen to customers, prioritise their needs, and find the best solutions for difficult problems. Thanks to this strategy, Pebsteel stands out from its competitors and has earned their respect.

With 30 years of endless pioneering aimed at creating a sustainable future for the pre-engineered industry and the planet, Pebsteel deserves to be recognised as a leader and a responsible, trustworthy partner by global customers.

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