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|Grab Vietnam partners with Lazada Vietnam to bring more benefits to consumers|
On November 10, Grab Vietnam and Lazada Vietnam announced a wide-ranging collaboration to provide a seamless digital experience to consumers in Vietnam. This partnership aims to reinforce the two companies’ consumer-focused strategies and fulfill Vietnam's growing need for more convenient and smarter digital payment services as part of an effort to promote Vietnam’s digital economy.
Nguyen Thai Hai Van, managing director of Grab Vietnam, said, “Apart from the challenges, COVID-19 has also spurred the adoption of digital services in Vietnam and encouraged digital-first consumer behaviour. As a result, more and more consumers are now considering virtual choices to fulfill their daily needs and we anticipate that the transition to digital services will continue to accelerate. Through the collaboration with Lazada Vietnam, we will be able to catalyse this growing trend to cater consumers' increased digital needs, support social commerce and micro-entrepreneurs, as well as provide more income opportunities for our delivery partners; hence, creating an outsized impact on Vietnam’s economy in the new normal.”
Under the terms of the partnership, Grab Vietnam and Lazada Vietnam will enhance services across various sectors that offer more sophisticated digital experiences to consumers. As such, starting from November 11, Vietnamese consumers will be able to access GrabFood, Grab's on-demand food delivery, from the homepage of Lazada’s app and web page.
By clicking on the GrabFood icon, consumers will be redirected to the Grab app, making shopping to eating a seamless online journey. The reverse experience will also be equally smooth. Grab’s users in Vietnam can also easily access Lazada’s platform via several links embedded in campaign-based banners and widgets on the Grab app’s homepage.
James Dong, CEO of Lazada Vietnam, said, "At Lazada, we always put the customers first. This partnership between Lazada and Grab in Vietnam aims at creating a sustainable digital ecosystem that will deliver the best service to our shoppers, brands, and sellers. It comes just in time for year-end shopping festivals such as 11.11 and 12.12. This year, Lazada Vietnam will also be rolling out a series of thematic sales campaigns between the two mega festivals, so consumers can maximise the benefits this collaboration brings. These benefits include the instant delivery of orders on Lazada by GrabExpress; and cross-platform loyalty and promotional programmes. Consumers can also look forward to more combined initiatives from now into the next year.”
As part of the collaboration, Grab Vietnam and Lazada Vietnam will together create impactful marketing campaigns across touchpoints that are relevant and personalised to customers. The two companies will look to provide users with extended benefits through the GrabRewards catalogue, especially during the peak shopping season. This further underlines the joint efforts to embrace change in consumer trends in order to offer a variety of up-to-date and convenient online transacting options to consumers in Vietnam.