GE Vietnam & Cambodia has new CEO

In his new role, Son will be responsible for growing GE’s businesses in Vietnam and developing a strategy to advance the company’s broader mission and objective in the country.

He will also be responsible for overseeing the company’s operations to ensure its compliance and quality is in line with local regulations.

“As one of the first US companies to enter Vietnam, GE is contributing to the economic and social development of the country over the last 20 years, and I personally couldn’t be more honoured to have been chosen to take this leading role,” said Son.

“With trust from GE leaders and support from colleagues, I will try my best to consolidate GE’s presence and drive GE’s commercial growth initiatives in Vietnam and Cambodia market. I look forward to embarking this new journey with the whole GE team,” Son added.

GE is in the people business where the employees are nurtured and developed to become the next generation of leaders. GE spends $1 billion a year on human resources training and development to ensure that talent grows within the company while offering partners and customers the opportunity to achieve the same.

During its 20 years of business in Vietnam (since 1993), GE has always shown its confidence and strong investment in developing local talents. All management positions are being held by Vietnamese and Son’s promotion is another concrete sign of GE’s continued localisation strategy.

Son joined GE Vietnam in January 2010 as market development manager and held this position for the last five years, supporting and driving business growth initiatives in Vietnam, building and strengthening government and industry relations and enhancing the brand awareness of GE in the country.

He was recently promoted as country manager, Renewable Energy, GE Power & Water, responsible for growth of GE’s wind business. In this role, Son has been working closely with different government agencies of Vietnam and US and multilateral bodies to support, advocate, and develop the new market – wind energy- for GE.

Prior to GE, Son spent over 10 years in spearheading sales and marketing in several foreign companies for various industries, such as oil & gas, power, pulp & paper, fertiliser and chemical industries. Son holds a Bachelors’ degree in Industrial Automation and a Masters’ degree in Science from Hanoi University of Technology, Vietnam.