Overtaking thousands of candidates, Double U was shining among the Awards winners, demonstrating all its value, its resilience, its creative and generative capacity.
The SME100 Awards recognises the small and medium-size enterprises which achieve the most innovative and fast growth in many countries like Indonesia, Malaysia, Singapore, and Vietnam around 20 industries or fields were selected. More than an award, SME100 serves as the pinnacle of trust and benchmark of reliability among business owners.
|The three young founders of Double U with the SME100 trophy, all experienced professionals in media and entertainment field |
“SME100 Awards recognises our persistent efforts in orienting Double U to become one of the pioneering entertainment marketing agencies in Vietnam. This is a huge motivation for us to grow our celebrity network beyond 40 current artists, as well as provide more innovative marketing solutions for our clients in the future,” Nguyen Huu Anh, CEO and co-founder of Double U.
Double U was established in 2019 by three founders- Nguyen Huu Anh, Phan Tuong and Ton Nu Nhu Ngoc. Born with the original mission of narrowing the gap between pure music and advertisement, Double U provides marketing services to maximise the impact of music, entertainment and celebrities, direct to customers who are multi-industry brands.
|Starting with three, now Double U consists of nearly 30 employees, a collection of enthusiastic, passionate, young people who try very hard to bring the most effective media and advertising solutions for customers. |
On the other hand, Double U pioneers comprehensive solutions for artists such as image-building strategy, product strategy, marketing communication plan, music distribution consulting, and more.
Starting with three, now Double U consists of nearly 30 employees, a collection of enthusiastic, passionate, young people who try very hard to bring the most effective media and advertising solutions for customers.
Double U has become a reliable partner of large enterprises in Vietnam such as Grab, CIMB, TIKI, Baemin, Unilever, Techcombank, Viettel Media, Pinetree Securities and owns a commercial network for 40+ artists in Vietnam to help artists in optimising commercial value as well as enhancing cooperation with brands and partners, thereby bringing the best and most creative music products to the Vietnamese entertainment industry.
The artists that are exclusively under commercial management of Double U include Min, Hoang Dung, Duc Phuc, JayKii, Hoang Oanh, Hua Kim Tuyen, Kai Dinh, Ben Pham, among others.
Double U has also signed a priority partnership with famous entertainment companies in Vietnam such as GOM Entertainment, 6th Senses Entertainment, InQ International, CMazor, Great Entertainment, OnlyC Production, DaLAB, Bui Cong Nam, and more.
|Double U currently the commercial management representative for 40+ leading artists in Vietnam |
Some successful music campaigns and generated a buzz for brands and artists by Double U are “Em bé” (Baemin), Chi Pu Comeback (GOM Entertainment), Hoang Dung Live 25 square metre Session and Yen EP (Lirico Entertainment), Tram Cam Xuc (1989s Entertainment); or explosive projects that Double U collaborated with Dentsu Redder such as Di De Tro Ve (Bitis's Hunter), Di Ve Nha (Honda Vietnam), Mang Tien Ve Cho Me (Honda Vietnam), Em La Chau Bau (PNJ), Mlem Mlem (Chinsu), Co Chuyen Cung Chill (Beck's Ice), among others.
Double U also engages in brand partnership management at many outstanding music projects like Tren Tinh Ban Duoi Tinh Yeu (Min), Ca Phe (Min), Doan Ket Moi (Hoang Dung), 3 Gio Sang (JayKii), Co Le Anh Chua Tung (OnlyC), among others.
The agency recently co-organised Hoang Dung’s Yen Concert 2022 attracting more than 10,000 spectators in Hanoi and Ho Chi Minh City. This marks a new step of Double U in supporting the artist's lifelong career.
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