In mid-September, the so-called strongest storm for the last decade landing in the central region caused serious consequences in humans and assets for people in some central provinces, especially those in Ha Tinh and Quang Binh.
The storm collapsed nearly 1,000 houses and damaged a large area of crops and aquatic production, causing many difficulties for local residents.
"Carlsberg Vietnam, especially its Huda brand has had a strong attachment to the central region for nearly 30 years. We understand thoroughly their difficulties caused by natural disasters and have been striving to help them to overcome these difficulties. The charitable programme affirmed Carlsberg Vietnam's strong and long-term commitments towards the beloved region," said Stefano Clini, general director of Carlsberg Vietnam.
The storm supporting programme has been one of Carlsberg Vietnam's meaningful corporate social activities in the Central in nearly three decades of presence in this region.
Specifically, Carlsberg Vietnam held a programme to celebrate the Lunar New Year 2017 when it granted 7,000 gifts for underprivileged residents in six central provinces of Nghe An, Ha Tinh, Quang Binh, Quang Tri, Thua Thien-Hue and Quang Nam.
Earlier in May 2016, the firm also donated VND10 billion ($454,540) for fishermen in seven central provinces who seriously suffered from massive fish deaths, while helping coastal provinces to clean the beaches.
Penetrating the Vietnamese beer market as one of the first Danish multi-national investors in 1993, Carlsberg Vietnam has factories in the northern and central region. Its lineup includes Carlsberg, Tuborg, Huda, Huda Gold, Halida, and Beerlao.
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