Vietnam to launch unified e-commerce platform across 63 cities and provinces

The aim is to bridge the e-commerce development gap, consolidate local platforms, stimulate online transactions, and foster a sustainable digital marketplace.

This move aligns with the Prime Minister's directive No.645/QD-TTg, dated May 2020, which approved the National E-commerce Development Master Plan for the 2021-2025 period.

The current landscape of online trade promotion on local e-commerce platforms has been fraught with inefficiencies and limitations. The task at hand is to stimulate the growth of these local platforms, while preserving their regional characteristics and leveraging the advantages of the most dominant e-commerce sites.

The proposed unified e-commerce platform for all 63 cities and provinces is envisioned as a network that interconnects local e-commerce platforms and integrates them with popular platforms. This would create a multidimensional and efficient trading environment, fostering a vibrant digital marketplace.

The MoIT views the construction of a unified e-commerce platform as a strategic move. It is seen as a response to the practical needs of businesses operating nationwide and aligns with the government's objective of assisting them in their transition to e-commerce, as outlined in the National E-commerce Development Plan for 2021-2025.

The unified platform is designed with four main objectives in mind. Firstly, it looks to bridge the e-commerce development gap between major cities and other localities. Secondly, it seeks to consolidate local e-commerce platforms across the country under a single digital address.

It is also intended to promote the widespread use of e-commerce among businesses and communities. This will be achieved by showcasing local speciality products, especially those under the One Commune, One Product initiative. The goal is to stimulate online transactions and increase sales.

Finally, it is expected to contribute to the creation of a healthy, competitive, and sustainable e-commerce market.

Representatives from the E-commerce Development Centre, the unit tasked with implementing the project, explained that the unified e-commerce platform will serve as a centralised supply chain model spanning national and local levels. It will also provide a venue for sharing and exchanging goods between localities nationwide.

Furthermore, it will offer online marketing and sales promotion tools, enabling businesses to perform most operations on a single platform. This is expected to aid firms and individuals in their e-commerce development efforts, while creating a concentrated environment that attracts greater numbers of both suppliers and consumers.

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